GuestU - Mobile Monetization Strategies
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Transcript of GuestU - Mobile Monetization Strategies
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MOBILE TECHNOLOGY FOR HOSPITALITYMobile Monetization Strategies
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Mobile internet affects not only the way travel is distributed and sold, but how we consume and experience the destination itself.
‘Experiencing everyday life in another country’ and ‘increasing their knowledge’ are
top travel motivations for Millennial travelers.
1.1 billion tourists traveled abroad in
2014.For 2015, UNWTO forecasts international
tourism to grow by 3% to 4%
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1.8 billion out of 7 billion people
worldwide belong to the Millennial generation (age 18-34)
12 to 15 is the average
number of trips taken by business travelers per year.
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MOBILE IS CHANGING THE TRAVEL EXPERIENCE
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More than 50% Of searches now happenOn mobile devices
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75%of travelersworldwideUSESMARTPHONES & TABLETSfor personal& business reasonswhile travelling
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Responsive web
design is just one
part of a complete
mobile strategy.
70% of guests say a hotel’s digital experience significantly impacts their decision to book a room, it’s important to embrace mobile market opportunities.
Mobile app vs responsive website
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Online channels are growing faster than the total European travel market. In 2015, online travel grew 14% as compared to 5% for the total market.
Source: Phocuswright
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Mobile bookings are a key driver in the growth of online channels, increasing from €21 billion to €35 billion by 2017.
This phenomenal growth means that by 2017, mobile bookings will comprise nearly a quarter of the online travel market.
Source: Phocuswright
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"Online adoption is growing and a large part of the growth is projected to come from mobile channels as European travelers take advantage of increasing smartphone penetration and improved mobile functionality.“
Source: Phocuswright
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Monetize your Mobile Strategy
“Customers are interested in placing order on mobile more than on desktop”
Source: business2community
√ Increase Direct Bookings with a Branded Mobile App
Engage with your customers in real-time
√ Improve customer satisfaction & up-sell Hotel Services through a live concierge chat & services requests features via mobile
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Monetize your Mobile Strategy
Personalized mobile call-to-action promotions for the Guests
√ Push-Notifications & Beacons features are critical to create instant personalized mobile promotions and increase your revenue per guest
Loyalty Programs on the Mobile Channel
√ Promoting a loyalty program in your mobile branded app will ensure more engagement and guest re-purchase intention
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Bet on a branded Mobile App
A branded mobile application provides an immersive experience that works as an extension of the quality services your business offers.
Guests can interact with the propriety and staff, hence minimizing unpleasant episodes within the travelling experience
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Flexible & Cost effective Solution
Today, by using SaaS delivery method it’s possible to reduce the costs of app development.
Every hospitality business can have their branded mobile applicationat an affordable price and focus more on revenue generation rather than developing a mobile app.
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Selected Customer ReferencesHOTELS
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Selected Customer ReferencesHOSTELS
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Customers Voice
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Selected Customer ReferencesAPARTMENTS
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