Email marketing KM4B-241013
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Blaze a trail through the email marketing jungle Andrew Knowles KM4B - 24 October 2013 @andrew_writer Email marketing by Andrew Knowles
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Transcript of Email marketing KM4B-241013
Email marketing by Andrew Knowles
Blaze a trail through the email marketing jungle
Andrew KnowlesKM4B - 24 October 2013
@andrew_writer
Email marketing by Andrew Knowles
Today’s marketing landscape
Email marketing by Andrew Knowles
How marketers are spending their budgets in 2013
54% will increase marketing budget
71% will increase digital marketing budget
Source: Responsys & Econsultancy
Email marketing by Andrew Knowles
Return on Investment
66% of in-house marketers say email offers ‘excellent’ or ‘good’ ROIOnly SEO comes higher (75%)
Source: Adestra & Econsultancy
Email marketing by Andrew Knowles
Email marketing options
Email marketing by Andrew Knowles
MailChimp
Email marketing by Andrew Knowles
How to create a mailing list
• Offer something in exchange• Sign up from your website• Email footer• Use social media • Always get permission
Email marketing by Andrew Knowles
Before you send an email…
…decide what action you want the recipient to take.
Email marketing by Andrew Knowles
Email marketing by Andrew Knowles
Different types of email
• Welcome message to new subscribers• Birthday special offer• New product news• Special offer • A unique message for your readers• Newsletter
Email marketing by Andrew Knowles
Learn more at “How to win new business through email marketing with Mailchimp”30 October at Kingston Maurward
Cost £35
Andrew Knowles@andrew_writer
