EMAIL MARKETING• Subscribers receive information about a

company via email

• Sales/deals

• Less costly than traditional forms of advertising

• Environmental friendly "green"

• Can reach thousands of subscribers instantly

TOP 5 INDUSTRIES• Music

• Consumer electronic

• Financial services

• Motion pictures

• Graphic design

AN EXAMPLE OF EMAIL MARKETING• Gamestop and Sports

Authority, like many other large companies send subscribers weekly ads promoting products.

WHAT IS THE BEST WAY TO USE EMAIL MARKETING?

• Emails can be sent by companies anytime (day,night,etc.)

• Subscribers open at their own confidence

• "No pressure" from companies; casual

HOW CAN ATHLETE TRAX USE EMAIL MARKETING?

• College club sports market with receive automatic email updates

• Target parents of Youth sports and sanctioned youth sports

• Remind parents of important sports related events

WHAT WILL IT COST?• Email marketing varies depending on

company site

• Prices can range from 14 to 100 dollars per month

• $30 for 2500 emails

• $150 for design template of email

PLEASE CONSIDER• Emails should be colorful and to the

point

• Personalize emails (maybe include subscribers name)

END