Email Do's and Don'ts

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  • date post

    01-Nov-2014
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    Technology

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A brief talk on some important do's and don'ts for email marketing.

Transcript of Email Do's and Don'ts

  • 1. DOS & DONTS
  • 2. MAURICE CHERRY Creative Principal at 3eighteen media A decade in the email marketing game GEORGIA DOME, Atlanta Falcons, WebMD, Grady Health Foundation#emaildad
  • 3. #emaildad
  • 4. WHY DO YOU SEND EMAIL?#emaildad
  • 5. Dont buyAn email list#emaildad
  • 6. Dont use your personal Address book#emaildad
  • 7. Dont DO IT.#emaildad
  • 8. Grow your listorganically#emaildad
  • 9. Use a good Service provider#emaildad
  • 10. #emaildad
  • 11. SURVEY YOUR AUDIENCE SPORADICALLY#emaildad
  • 12. Dont neglect your statistics#emaildad
  • 13. CREATE AN EDITORIAL CONTENT PLAN#emaildad
  • 14. #emaildad
  • 15. personalize Your emails#emaildad
  • 16. #emaildad
  • 17. #emaildad
  • 18. Avoid using Subject lines#emaildad
  • 19. #emaildad
  • 20. Check your TONE AND SPELLING#emaildad
  • 21. #emaildad
  • 22. AVOID WRITING Email messages#emaildad
  • 23. Dont USECLICK HERE#emaildad
  • 24. WHO READ THEIR EMAIL ON THE WAY HERE?#emaildad
  • 25. Dont ignore#emaildad
  • 26. CREATE A TEXT-ONLY VERSION#emaildad
  • 27. #emaildad
  • 28. OPTIMIZE YOUR#emaildad
  • 29. #emaildad
  • 30. Use alt text With all#emaildad
  • 31. #emaildad
  • 32. Dont use oneGiant IMAGE#emaildad
  • 33. #emaildad
  • 34. Include a REPLY-TO ADDRESS#emaildad
  • 35. #emaildad
  • 36. Dont make it hard toUNSUBSCRIBE#emaildad
  • 37. #emaildad
  • 38. send your Messages early#emaildad
  • 39. Questions? www.3eighteenmedia.com Fb.com/3eighteenmedia Gplus.to/3eighteenmedia @3eighteenmedia#emaildad