Do's and Don'ts in Social Networking. Report on TermNet’s experience

www.termnet.org EAFT Terminology Summit, 27 - 28 November 2014, Barcelona


Do's and Don'ts in Social Networking

Report on TermNet’s experience

Blanca Nájera Villar

TermNet – International Network for Terminology

Blanca Nájera Villar Deputy Director of TermNet

Since 2004 Project and Event Manager

for TermNet

With focus on Terminology, Terminology

Strategies for the Industry,

Quality Assurance and Innovation

Since 2010 ECQA Certified Trainer for the job

role ECQA Certified Terminology Manager

Anja Drame Head of Communications,

TermNet Publisher

An communications and advocacy

specialist as well as a

socioeconomic analyst.

With focus on Sociolinguistics,

Development Communication and

Terminology Policies.

Since 2004 she also manages the

International Terminology Summer School

which she co-developed in its current form.

About TermNet

• founded in 1988

• headquarters in Vienna

• 50 members in 20 countries and on 5 continents

• Mission: promoting terminology work all over the world

- Developing and marketing terminology products and services,

- Planning and implementing research and innovation joint projects,

- Organising practice-oriented training opportunities and summer schools,

- Developing high-end consultancy and training services of application- oriented

terminology.


What happened so far…

80s and 90s digital era today..


TermNet and the Social Media

since 2009


since 2009



since 2010



since 2012



Do's and Don'ts

Let's agree about some basic facts:

- Using social media as a communication tool is not

the same as using it privately.

- It is not about you.

- It is about how to brand organisations and promote

activities over social media.


Do's #1:

Have a plan

• Integrate social media into your overall communication and marketing

strategies

• Your social media activity needs a direction and a good management

Example: Our TerminologyBlog


Do's #2:

Use the appropriate media

• Match the right content to the right network

- just information?

- articles and opinion?

- skills and profile?

- products and services?

Example: Private Facebook closed

groups for long term events -Boost interaction and group identity

- Great tool for e-learning


Do's #3:

Know your audience

• It´s all about demographics

In general age, gender, locations and interests

• BUT how about creating your own community of followers?

• Who are they? How do you want them to be?

Example: Twitter

and our TermNet members


Do's #4:

Use the right register

• Every social media has their own language.

• Be aware about the tone and code of conduct in each platform.

• Do not forget that you are still using them professionally.

Example:


Do's #5:

Have fun and be creative


Don’ts #1:

Don´t use generic marketing

• The first purpose of social media is NOT to sell but to socialise.

• Do not use your marketing texts in the social networks. It feels

impersonal and rude.


Don’ts #2:

Don’t try to hard

• Don´t be pushy or spammy

• If you do so, you will train your audience to ignore you.

• It is not about quantity but about quality.

• Too much information may cause that people lose interest.

• Relevant posting could get lost in the bunch

• Be careful with sharing things that might be in the pipeline


Don’ts #3:

Don’t neglect• Customer satisfaction can break

or make a company.

• Do not underestimate the power of word-of-mouth advertising

• But keep it transparent, do not delete negative comments.

Example:


Don’ts #3:

Don’t neglect


Don’ts #4:

Don’t be all over the place

• Don’t spread yourself too thin.

Pick one or two social networks and then do it great.

• Have a clear voice for your sharing and be consistent

Example:


Don’ts #5:

Don’t get frustrated

• Social media and networking takes tones of time and resources.

• It is fun but you need to be patient.

• Do not expect the red carpet to be waiting for you.

• BUT it is extremely rewarding…


Conclusions:

• Have a plan

• Use the appropriate

media

• Know your audience

• Use the right register

• Have fun and be creative

Do's Dont's

• Don´t use generic

marketing

• Don’t try to hard

• Don’t neglect

• Don´t be all over the place

• Don’t get frustrated


Conclusions:

DO WHAT WE LOVE

LOVE WHAT WE DO (as Gabriele Sauberer, TermNet

Director, always says)

and then, SHARE it…

Info and references:

Successful Social Media Strategies: http://www.socialflow.com/top-dos-and-donts-of-

successful-social-media-strategies/

Is Your Social Presence Cringeworthy or Commendable?:

http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/332506/The-

Top-10-Do-s-and-Don-t-Do-s-of-Social-Media-for-Business

Social Media Etiquette for Business: http://www.business2community.com/social-

media/social-media-etiquette-business-25-dos-donts-0960691

Twitter: https://twitter.com/termnet

Facebook: https://www.facebook.com/pages/TermNet/132285196903210

LinkedIn: https://www.linkedin.com/company/termnet---international-network-for-

terminology

TerminologyBlog: http://terminologyblog.wordpress.com/

http://www.socialflow.com/top-dos-and-donts-of-successful-social-media-strategies/

http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/332506/The-Top-10-Do-s-and-Don-t-Do-s-of-Social-Media-for-Business

http://www.business2community.com/social-media/social-media-etiquette-business-25-dos-donts-0960691

https://twitter.com/termnet

https://www.facebook.com/pages/TermNet/132285196903210

https://www.linkedin.com/company/termnet---international-network-for-terminology

http://terminologyblog.wordpress.com/

THANK YOU FOR YOUR ATTENTION!

Any questions? Feedback and general impressions!

TermNet

International Network for Terminology

Blanca Nájera

[email protected]

www.termnet.org

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Do's and Don'ts in Social Networking. Report on TermNet’s experience

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