1. Twitter Dos and Donts
A Kenny Norton and Lucas Walker Production

2. Importance
Shows we are knowledgeable and GET IT
Can bring forth and understand client needs better
Create stronger relationships
Being knowledgeable of Sysomos messaging (blogs)
Finger on the pulse of the industry
3. Dos
Follow clients
Email signature
Connect with clients on Linkedin
Link to Twitter on Linkedin (Dont Sync)
Follow people
4. Follow clients
Follow clients on Twitter
Especially if they follow you already
5. Email Signature
If youre serious about it, put it in your email signature
Once its here, be conscious
6. Connect with clients on Linkedin
Be proactive, creates a friendly bond and shows your social savvy
7. Integrated solution w/ Outlook
8. Link Dont Sync!
9. Follow People!
10. 11. Donts
Dont spam your timeline
Pushing only your own content
Be a ghost
12. Spamming your timeline
Make every post something - A link, photo, opinion, etc,
13. Pushing only your content
People like people who RT and reply
The more you share other peoples content, the more they will share yours
14. Being a Ghost
No profile pic, no background, no bio, locked profile
Hardly ever tweet, or only post boring content
People should remember you and how why they followed you
15. Corporate Responsibility
Disclosure
Client awareness
Maintain your own voice
16. Disclosure
Disclose client relationship
If you wouldnt be talking about them anyway you should disclose it.
Legal grey area
17. Client Awareness
Know who the clients are
Dont post anything you wouldnt want them to see
18. Keep Your Own Voice
Its your Twitter account
Dont be afraid to share your own thoughts and opinions
19. Tools
Klout Influence metric Set up your account
Twitter management tool
Tweetdeck
Hootsuite
Seesmic
Twitter lists
We Follow.com to find like-minded people
Bit.ly Track your clicks for incentive
20. Klout
http://www.klout.com Sign up!
Standard for influence
21. 22. http://www.tweetdeck.com
Desktop/mobile/web social media dashboard
23. Based in Vancouver, Canada
Pro ($6 month) Professional version ($1500 month)
Built in analytics and Automatic Reports
Hootsuite university
24. Competition using 3rd party apps
Klout integration
25. Twitter Lists
Group important or similar twitter users
Helps you cut through the clutter
Follow others and create your own
26. Lists
27. 28. Resources
Linkedin.com
Klout.com
Tweetdeck.com
Hootsuite.com
Seesmic.com
Bit.ly
WeFollow.com
http://twitter.com/#!/sysomos/team
29. Any Questions?@KennyNorton@WalkerLucas