Do's and don'ts in online marketing
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Do’s & Dont’s Online Marketing High Profile – New Media Congres Bussum – 23 november 2009
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Transcript of Do's and don'ts in online marketing
Do’s & Dont’s Online MarketingHigh Profile – New Media Congres
Bussum – 23 november 2009
AGENDA
1. Warming Up
2. Definition
3. Online Marketing Mix
4. Do’s & Dont’s
5. Summary
WARMING UP.WARMING UP.
Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
LEVEL 1 - BEGINNERS1. Welke kant van Google kun je met SEA beïnvloeden?1. Welke kant van Google kun je met SEA beïnvloeden?
a = linkerzijde.a = linkerzijde. b = rechterzijde.b = rechterzijde.
LEVEL 1 - BEGINNERS2. In hoeveel tijd behaalde Facebook 250mm gebruikers?2. In hoeveel tijd behaalde Facebook 250mm gebruikers?
a = 2,5 jaar.a = 2,5 jaar. b = 9 maanden.b = 9 maanden.
LEVEL 1 - BEGINNERS3. Hoe heet het nieuwe besturingssysteem van Nokia?3. Hoe heet het nieuwe besturingssysteem van Nokia?
a = android.a = android. b = maemo.b = maemo.
DEFINITION.DEFINITION.
Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
DEFINITION
Online Marketing = Internet Marketing =
eMarketing =
Promoten van de verkoop van producten en diensten via internet.
THE ONLINE MARKETING MIX.THE ONLINE MARKETING MIX.
Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
INGREDIENTS
E-mail Marketing
Mobile Marketing
Website
Social Media
Viral Marketing
Online PR/ Seeding
Bannering
Search Marketing
Affiliate Marketing
BOUGHT CONTROLLED AFFECTED
OBJECTIVES
RO
I IIMPA
CT
High Traffic
Leads/ Sales.
CRM
Loyalty.
LowBrand Awareness. Brand Image.
Short Long
TERM IMPACT
RO
I IIMPA
CT
High
Low
Short Long
TERM IMPACT
PLANNING
DO’S & DONT’S.DO’S & DONT’S.
WEBSITE.WEBSITE.
DO 1:
Clear Design
WEBSITE.WEBSITE.
DO 2:
Create Buzz
WEBSITE.WEBSITE.
DON’T 1:
Outdated
WEBSITE.WEBSITE.
DON’T 2:
Clutter & Ads
SEARCH.SEARCH.
DO 3:
SEO Friendly
SEARCH.SEARCH.
DON’T 3:
Forget SEA
EMAIL MARKETING.EMAIL MARKETING.
DO 4:
News how and when I want it
EMAIL MARKETING.EMAIL MARKETING.
DON’T 4:
Overkill!
MOBILE.MOBILE.
DO 5:
Mobile integration
MOBILE.MOBILE.
DON’T 5:
NO K.I.S.S.
SOCIAL MEDIA.SOCIAL MEDIA.
DO 6:
Set up a Social Network for
fans
SOCIAL MEDIA.SOCIAL MEDIA.
DO 7:
Engage Twitter Community
SOCIAL MEDIA.SOCIAL MEDIA.
DON’T 6:
Neglect your account
SOCIAL MEDIA.SOCIAL MEDIA.
DO 8:
Set up a YouTube Channel
SOCIAL MEDIA.SOCIAL MEDIA.
DO 9:
Involve LinkedIn
community
SUMMARY.SUMMARY.
Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
IN SHORT
Clear Design
Create Buzz
Outdated
Cluttered & Ads
SEO Friendly
Forget SEA
How and when I want it
Overkill
Mobile Integration
No K.I.S.SInvolve LinkedIn
community
Set up social network
Engage Twitter community
Neglect account
Set up YouTube Channel
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Klaas Weima :: Managing Director
@Klaas_Weima
klaas_weima
+31 (0)30-23 26 030
ENERGIZE. BOOSTING BRANDSCONTACT
