Cvjcv5

E: [email protected] | M: (+351) 916 008 844 www.joaocunha.com

In 1982 I looked like this...


But now I look like this...


So... What is it about me?


a wealth of patience

a passion for what I do

an honest opinion

a unique perspective and personality

experienced but always improving


Basically I believe in...


My personal keywords

Competitive Out of the box Decision Maker Marketing Commerce Management Advertising Media Contributor Unconventional Designer Team Work Strategy Networking Social Creative Atitude Ambitious Goal Oriented Dynamic

Analytical Skills

People Skills

Marketing Skills

Communication Skills

Presentation Skills

High Levels of Initiative

Leadership Skills

International reach


Where have I worked?


Exclusivideo Audiovisuals ▪ Cascais (Lisbon) ▪ Jul 1999 – Feb 2002

Function: Shop Manager

Role and missionShop manager and public attending

Main achievements:• Responsible for all shop merchandising

layout and shop organization.


TAP Air Portugal ▪ Lisbon ▪ summer 2004

Function: Marketing Assistant (Internship)

Role and missionMarketing assistant internship in TAP´s marketing department.

Main achievements• Clipping and other tasks inherent of the marketing

department.• Control and update client database – Navigator

Program.


Brisa Portugal / Via Verde Portugal ▪ Lisbon▪ Nov 2004 – Set 2006

Functions: Marketing Assistant / Project & Product Manager

Role and missionWorking as a marketing assistant, was given to me the opportunity to develop a new branch of business for Via Verde Portugal regarding the unassisted product selling. Conciliating the marketing department tasks, I have developed the entire project and became the product manager after the implementation. Nowadays it´s still a product on the market responsible for a great slice of profit to the company.

Main achievements: • Responsible for the Via Verde Portugal project (development,

implementation and post management) of unassisted sales basis (in store - ex Posts GALP M24 – new business branch) – Developed all the items from package design to operational selling and distribution procedures. Project developer and posterior product manager.

• Marketing department all around task support including client management on CRM application (data and campaigns).

• Directly involved on the planning and management of marketing and advertising actions and campaigns for Via Verde Portugal including incentive plans for business partners;

• Contact with suppliers and articulation of needs regarding product and project management;


Brisa Portugal / Via Verde Portugal ▪ Lisbon▪ Nov 2004 – Set 2006

Functions: Marketing Assistant / Project & Product Manager

This was one of my main projects in Via Verde Portugal – the selling of Via Verde product in a unassisted sales basis (in store - ex Posts GALP M24


First of all I managed with the production company all the quantities to be developed and control all the inherent deadlines and product quality.

Then I arranged with the logistics the product the entire procedure for collection and storage of product.

The next step was the distribution of products for all stores nationwide. I was responsible for that management.

After the product is ready to be marketed. I was responsible for all inventory management, reporting and treatment of cases and all training of employees (sales procedures) . I was also responsible for the merchandising of each store and did frequent visits to each site in order to make sure everything was in compliance. Over the time I received daily reports from each store and was responsible for all analysis regarding costs, sales, trends and inventory management. This was a very successful project that today is still active.

L'Oréal Professionnel ▪ Miraflores (Lisbon) ▪ Set 2006 – Fev 2007

Functions: Brand Manager / Marketing Assistant

Role and mission Brand Manager for Redken and Matrix Brands. Supported the marketing department regarding presentations, events and another inherent tasks.

Main achievements• Responsible for stock management for all the DPP

professional hairdressers market in Portugal. • Developed SAP applications competences.• Direct support to Redken and Matrix Marketing

directors.• Marketing all around tasks regarding validating creative

artwork, packaging, texts, presentations and L´Oréal Portugal events planning.

• needs regarding product and project management;


Grupo Microsegur, Lda ▪ Cascais (Lisbon) ▪ Mar 2007 – Sep 2008

Functions: Marketing Manager

Role and missionResponsible for all the definition, implementation and management of the company´s marketing plan including CRM implementation and Rebranding.

Main achievements• Rebranding development: presentations, creative artwork and implementation.• Website (CMS) and CRM management: definition, development and upload of

contents.• Marketing reporting: campaign impacts, costs, etc.• Developed B2B and B2C marketing (online and offline) campaigns (including vertical

markets): design, implementation and reporting for national and foreign markets (ATL, BTL and TTL) - (including KPI´s).

• Iberian (PT+SP) Brand Management regarding I.T. and electronic security equipments from General Electric /United Technologies, Honeywell (ADI), IpTecno, Visual Tools, Rapiscan, L3, March Networks, Maxxess, among other SDI, SADI, CCTV A.C. and Inspection Systems Brands.

• Pricing coordinator: developed pricing rates, profits (%) calculations and product price tables development and management for national and foreign markets..

• Helped the commercial department: budgeting proposals (calculating profits %), negotiation with suppliers and project management.


http://www.microsegur.pt/index.php

Grupo Microsegur, Lda ▪ Cascais (Lisbon) ▪ Mar 2007 – Sep 2008

Functions: Marketing Manager but… What did I do there?


As a part of a 2 elements marketing team we were responsible for the Rebranding of the company. This included all the graphic materials such as thematic presentations, commercial cards, templates, etc.

In the begining.... And after.

We also were involved in all the inherent processes regarding the choosing and implementation of the CRM in Grupo Microsegur. That includes analysing all databases, testing and list building. After the implementation we managed the clients database and made some marketing campaings using CRM.

We designed a brand new website for Grupo Microsegur and using a CMS platform. We added contents frequently and also managed Micronews newsletter. That newsletter was sent to a clients segmentated database according to their interests (security, energy, safety, health, etc.).

I was the pricing coordinator for Grupo Microsegur and developed all the price tables according to each equipments. I was also involved in negotiating margins with suppliers, calculating profits and check on key products. These are some of the brands I´ve worked with

Besides that we developed lots of marketing and communication actionssuch as events for clients, Google Adwords Campaigns, Press Ads, thematic e-mailings and lots of direct relationships.

http://www.microsegur.pt/index.php

http://www.comnet.net/

Publicátio, Lda. (a WPP Group Company) ▪ Lisbon▪ November 08 – June 2011

Function: Marketing and Media ManagerRole and missionResponsible for analyzing, planning, implementation, following and post follow-up of all kind of marketing and advertising campaigns in the media agency. Managed a 3 elements team.

Main achievements• Planned , developed , implemented and controlled online and offline campaigns –

Including KPI´s (SEO, SEM, Google Adwords / Analytics, Social Marketing, Websites advertising, TV, Radio, Press, Outdoor, etc.)

• Media planning (including KPI´s),negotiation and buying Media space. Contacts with media supports and discuss profits, margins and results (ATL, BTL and TTL Campaigns). This includes buying and negotiating media space in supports such as TV, Radio, Press, Internet and New Media in national and international markets such as Brazil, U.K., U.S., Spain, etc.

• Briefings analysis, online and offline (traditional media) campaigns organization, implementation, management, reporting and follow-ups. This includes interacting with all kind of stakeholders and performing inherent presentations.

• Data analysis and reporting regarding trends, forecasts, stats and other media indicators regarding campaign impact, activity reports and other pre, during and post campaign reports.

• Responsible for analyzing campaign results (during and post-campaign) and develop all kind of reporting.E: [email protected] | M: (+351) 916 008 844

www.joaocunha.com


Function: Marketing and Media Manager but… What did I do there?


This was my team. I was

their manager.

We used to analyse the Briefings from

the clients.

Then we´d Brainstorm and do some inherent

analysis...

... and try to reach for the best solution for

their objectives.

We choose the best online and offline media supports to

veículate their messages...

...and present our ideas to our

clients.

Then when the campaign is

adjudicated...

... we negotiated with the media supports

according with the plan.

And do the media space buying.

Then we do all the media space

reservations...

... and gather all marketing materials...

... and put the campaign going.

We do all the campaigns Monitoring.

And after the ending, we check the impact

and results...

... and present it to our clients.

And what kind of campaigns I´ve developed? (including portuguese and foreign media supports)



TV – including TV Spots, telepromotions on live TV, sponsorships, etc.

Press – including all kind of ads, publireports, and booklets.

TV – including Radio Spots, direct promotions on live Radio, sponsorships, etc.

Online – including the planning, developement and control of lots of Google Adwords Campaigns, website campaigns and E-mail Marketing.

Mobile – SMS campaigns – including message development.

Outdoor campaign and other supports - such as brochures, merchandising, etc.

And these are some of the brands I´ve worked with…



http://www.aldeiadoscapuchos.com/index.asp





























http://www.elasticrights.com/index.php?lan=pt

http://www.elasticrights.com/index.php?lan=pt

http://www.credifin.pt/























DECO PROTESTE. (an Euroconsumers Group Company) ▪ Lisbon▪ Since September 2011

Function: Marketing / E-marketingRole and mission: Responsible for analyzing, planning, implementation, following and post follow-up of all kind of marketing and advertising (online and offline) campaigns, promosites management and other commercial and recruitment materials;

Main achievements:• E-marketing outside (commercial/recruitment)

– Responsible for updating, regular testing and conducting all contacts with the involved stakeholders;– Creative management regarding promosites and e-mailings (copy, layouts, databases, etc.);– Regular reporting regarding trends, results, profitability, etc.;– Other inherent tasks such as codifications, KPI´s definition, complaint management (…);– Project manager for projects such as online fraud detection and rules, sales rejections, etc.

• Marketing outside (commercial/recruitment)– Media planning management (contact with media agencies, briefings, negotiating and buying media space and

post controlling);– Creative management (contact with creative agencies, briefings, negotiating and buying new advertising creativities

and quality management);– Regular reporting regarding trends, results, profitability, etc.;– Stock management regarding promotional materials and prizes;– All around marketing actions management and contacts with involved stakeholders;– Budget management;

• Pull marketing campaigns– All around tasks (regarding marketing and communication) to maximize the coverage and notoriety of the

campaigns. Marketing plan management to each campaign;– Budget management.E: [email protected] | M: (+351) 916 008 844

www.joaocunha.com

Function: Marketing / E-marketing but… What did I do there?



Comercial promosites management: updating (regular and structural), regular testing, reporting (ROI, complaint management, sales, trends, behavior, etc.), and all around tasks.

Promosites:• descobrir.deco.proteste.pt• vantagens.deco.proteste.pt• conselhos.deco.proteste.pt

Function: Marketing / E-marketing but… What did I do there?



Media and marketing management: monthly media planning, contact with agencies (media and creative), follow up, budget management, reporting (ROI, trends, sales, behavior, etc.), and all around tasks.

Worked medias: PRESS, DEPLIANTS, TV, RADIO, INTERNET

And what kind of campaigns I´ve developed?


Worked as a project campaign manager in some major pull campaigns (general interest campaigns – energy, fuel, finances (...)) and also involved in some other ones as a team member.Designed, KPI´s, media management, management, reporting and follow up.

... and a lot more!!!


Know more


• Deco Proteste (An Euroconsumers company) Company/group website: deco.proteste.pt | euro-consumers.com

• Publicátio Consultores de Comunicação, Lda (media agency from WPP Group)

Company group website: wpp.com

• L'Oréal Professionnel Company website: pt.lorealprofessionnel.com/_pt/_pt/

• Brisa Autoestradas de Portugal / Via Verde Portugal Company website: viaverde.pt

• TAP Air Portugal Company website: flytap.com

Where have I learned?


• LX School (Lisbon) – Post. Grad. Digital and Web Marketing Specialist degree

• Univerdade Autónoma de Lisboa - UAL / EGN – Business and Management School of Lisbon - Master in Business Administration (MBA) – IPMA /PMP - Project Management Specialist

• Instituto Superior de Linguas e Administração – ISLA (Lisbon) - Laureate International Universities Group - Bachelor Degree - Marketing, Adv. and P.R.

• Escola Profissional de Comunicação e Imagem – EPCI Professional School in Lisbon) - Marketing, Advertising and Public Relations technical degree

• Escola Secundária da Cidadela – High School in Cascais – Computer Science Specialist



Computer Sc

ience

(High

school)

Marketi

ng, Adve

rtisin

g and PR Te

chnica

l Diploma

Marketi

ng, Adve

rtisin

g and PR Bach

elor D

egree

Master

in Business

Administrati

on (MBA)

000%

020%

040%

060%

080%

100% 070%

097%

070%075%

GPA %

Basically my GPA´s were:

What other Skills do I have?


• Image and Communication• Graphic Design and Image Editing• CRM Platform • SAP Platform • Google Adwords & Google Adwords Analytics• Creative writing (Online – Digital / Offline)

• Languages Portuguese - Native English - Fluent Spanish - Conversational French - Basics

• IT Skills Microsoft Office (Word, Excel, PowerPoint, Access, Outlook,

FrontPage, MS Project) Corel Draw Adobe Photoshop Illustrator Quark Express Freehand Marktest Mediamonitor SPSSE: [email protected] | M: (+351) 916 008 844

www.joaocunha.com

What do I enjoy doing?


Sports

Travelling

Reading

MusicCooking

Movies

ArtGadgets

Fashion


How can you contact me?


Mobile: (+351) 916 008844

E-mail: [email protected]

Website: www.joaocunha.com

LinkedIn: http://pt.linkedin.com/in/joaopedrocunha

Profile: http://about.me/joao.cunha

"Personality begins where comparison ends" - Karl Lagerfeld.

mailto:[email protected]

http://www.joaocunha.com/

http://pt.linkedin.com/in/joaopedrocunha

http://about.me/joao.cunha



Cvjcv5

Career

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