20 Rules for Selling Ideas to Your Boss

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Bruce Kasanoff is a ghostwriter for entrepreneurs, executives and social innovators. Learn more at http://www.kasanoff.com.

Transcript of 20 Rules for Selling Ideas to Your Boss

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Rule #1: You actually have to do stuff.

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Rule #2: Avoid open warfare.

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Rule #3: Never bluff your boss. Do your research.

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Rule #4: Only talk numbers to numbers people.*

* Your boss may be ego-driven, not numbers-driven.

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Rule #5: Talking louder is seldom aneffective sales strategy.

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Rule #6: Never inflate results.Long-term trust is more important

than short-term wins.

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Rule #7: Don’t obsess over whether you are treated fairly. Obsess over results.

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Rule #8: No surprises. Ever.

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Rule #9: Look the roleyou are trying to play.

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Rule #10: Don’t overcommit.

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Rule #11: If you screw up,admit it. Then fix it.

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Rule #12: Be yourself. Life istoo long to fake a role.

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Rule #13: Relax. There is no Rule 13.

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Rule #14: Pay more attention to the details of your business than your boss does.

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Rule #15: Don’t hang yourself. Only promise results you KNOW you can deliver.

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Rule #16: Don’t waffle. If you promised “Ultra,” deliver Ultra.

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Rule #17: Keep your cool. Anger causes tunnelvision.

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Rule #18: Do not get full of yourself. Always show respect.

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Rule #19: When you get feedback, actually listen to it.

Listen to my radio interview on selling ideas to your boss.

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Rule #20: Your boss is a person, too. Watch for signs that today might be a bad – or good – day to pitch your idea.

Listen to my radio interview on selling ideas to your boss.

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This may be shocking, but it is time to go back to work.