Use machine learning to unpack your connected customers

Machine learning, advanced analytics, and arti�cial intelligence are indispensable to retailers trying to understand, learn from, and predict customer behavior.

Use machine learning for:

Automated PersonaDiscovery

Omni-channel Journey Mapping

Automatically identify personas based on your customers' characteristics, behaviors and attitudes.

Whether your journey is within a web-based storefront or across multiple channels, map the total experience for every customer segment, �nd the disconnects, and close the experience gaps.

1. McKinsey & Company

Engineer smarter data-driven shopper journeys across all of your channels

Modern retail can't tolerate silos. Instead of optimizing a select channel or two, create an omni-channel experience that connects physical and digital engagements and optimizes the journey itself.

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dss.tcs.com @TCS_Digital

CUSTOMER INTELLIGENCE & INSIGHTS FOR RETAIL

How to create engaging omni-channel shopping journeys that delight customers and increase pro�ts.

Personalize your o�ers using customer intelligence

Open, extensible architecture

Works in limited data environments

Use Arti�cial Intelligence (AI) todrive next-best-action, next-best-o�er, next-best-purchase

With a wealth of descriptive, predictive and prescriptive insight at your �ngertips you can personalize down to the individual to create an experience as unique as your customers.

Intelligent automation that delivers just the right o�eror recommendation, at the right time, in the right context, to the right customer is how personalization is monetized.

$800 bln Revenue shift to the 15% who get personalization right in RETAIL, health care and �nancial services 3

2. Forbes; 3. Boston Consulting Group

Modernize without interruption

Inventory controls, points of sales, mobile apps, digital storefronts, CRM systems and more make up the retail technology landscape. Retailers need partners that don't lock them in or require a rip and replace of those systems that are driving the business.

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An open and extensible architecture means no vendor lock-in and easy integration.

Retailers shouldn’t have to wait to get their data in perfect order before they start crafting better journeys.

TCS

4. Smart Insights

TCS Customer Intelligence & Insights for Retail is software built for multi-channel retailers to increase their marketing e�ciency and e�ectiveness

and elevate the total connected customer experience

To learn more, download the brochure

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Increase in operating

margin for retailers that

adopted data and analytics1

19%

73%

of retailers say

omnichannel is important

38%

say they are past the beginning stages 2

Growth in Number of

marketing tools in

6 years 4

300 to 3000