Video Marketing: The Who What Where and How

Katie Lance, CEO/Owner, Katie Lance Consulting @katielance

Brian Pesin, Senior Marketing Manager and Partnerships, Contactually @bpesin

The #2 search engine in the world

Source: DigitalSherpa.com

1/3 of all online activity is spent watching video

Source: DigitalSherpa.com

Real estate listings with videos receive 403% more inquiries than those without videos

Source: DigitalSherpa.com

Today

• Do it yourself or hire a pro?• Types of videos • Case studies• My favorite apps and tools• 12 steps you need to take with every video• Q/A

Do it yourself or hire a pro?

Do it yourself or hire a pro?

If you want to teach yourself: CreativeLive.com

Do it yourself tips:1. Shoot horizontally2. Short and simple3. Be prepared

If you want to hire a pro: Google or Yelp4. Interview 3-5 people5. Ask for samples6. Ask for references

Types of videosVideo blogging

Short form videoMarket videos

Screen capture videosGoogle hangout videos

Property toursTestimonialsAbout me

CommunityNeighborhood

Video email

Home tours – what does it feel like to live in the home?

Uploading video directly to Facebook (vs. YouTube) = more organic reach

Are your cross-promoting your videos on all platforms?

Are your cross-promoting your videos on all platforms? Pin all your videos!

Cross-promoting videos on Twitter

What does it feel like to work with your team?

How is the market?

Making videos fun – and interactive!

Storytelling

Community videos: what does it feel like to live in your area?

Instagram video

Instagram in action!

Video email – BombBomb.com

Screencast video – Screenr.com

12 steps you need to take with each video

1. Add it to your marketing calendar2. Add it to your website (blog)

3. Email it to database4. Email it one-to-one

5. Upload it to YouTube (add description)6. Post it to Facebook

7. Tweet it (multiple times!)8. LinkedIn

9. Google Plus10. Instagram11. Pinterest12. Repeat

Q/A – Contact us

KatieLance.com

Contactually.com