Class 1: Part 3 LinkedIn - Katie Lance Consulting · Class 1: Part 3 LinkedIn #GetSocialSmart...
Transcript of Class 1: Part 3 LinkedIn - Katie Lance Consulting · Class 1: Part 3 LinkedIn #GetSocialSmart...
Hostedby:Ka-eLance,CEO/Owner,Ka-eLanceConsul-ng
Class1:Part3LinkedIn
#GetSocialSmart
LinkedInEssen:als
#GetSocialSmart
Upda:ngyourprofile• Background:Includename,:tleandcompanyyouworkfor• Summary:Updateyoursummary–thisshouldbe2-3paragraphs
thatareanoverviewofyourexperienceandexper:se.• Uploadpresenta6ons:Ifyouhavepresenta:onsformaLedin
KeynoteorPowerPointthattalkaboutyourexper:se,youcanuploadtheseinthesec:onbelowyourexper:se.YoucanuploadthemtoSlideShare.netandthenlinktheminLinkedIn.
• Experience:Makesureyouhavethebasicsinthere–updatedphoto,workhistory(last10years),dates,experienceandeduca:on.
• Skillsandexper6se:Thinkofthissec:onasthe‘keywords’foryourprofile.Pick7-10keywordstodescribeyourspecial:esand/orareasofexper:se.Theseareskillsthatpeoplecanendorseyouforandalsocansuggestaddi:onalskillsyoumaynothavelisted.
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Givingandreceivingrecommenda:ons
• OneofthebiggestbenefitsofLinkedInistherecommenda:onsyoucanreceive.Totheaverageconsumer,LinkedIntes:monialsaremoreauthen:cbecauseyoudidnottouchoraltertheminanyway–theyaretrulyfromapastcolleagueorclient.Thisis“socialproof.”
• Writeoneortworecommenda6onsamonthforpeopleyouhavedonebusinesswith–customer,clientsand/orteammembers.Arecommenda:onisunexpected,butalmostalwaysappreciatedandreciprocated.– Arecommenda:oncanbe2or3sentencesofhowyouknowthispersonandwhyyouwouldrecommendthem.
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HowtoleavesomeoneaLinkedIn
recommenda:on
1. ConnectwiththemonLinkedIn2. GototheirLinkedInprofile3. Clickthedrop-downandclickon
‘Recommend’
DrivingtraffictoyourLinkedInprofile
• Emailsignature:Addyourpublicprofilelinktoyouremailsignature.IfyouareusingOutlook,edityouremailsignatureintheEdit>Op:onsmenu.IfyouareusingGmailoranotherfreeemailprovider,agreatfreeservicetouseisWiseStamp.WiseStampwillallowyoutoaddallyoursocialmediachannelsintoyouremailsignature.
• Addconnec6ons:Addpastandcurrentcolleaguesandclients.It’sworththe:metogetyourclientdatabaseintoanexcelspreadsheet(.CSVfile).IfyouareusingOutlookorGmailyoucaneasilyexportyourlist.Onceyou’vedonethat,copyandpastethatemaillistintoLinkedIn(Under‘Contacts’>‘AddConnec:ons.’)
• Everynewpersonyoumeetthatcouldbeaclient–areyouconnec6ngwithhimorheronLinkedIn?Reachouttopoten:alandcurrentclientsviaLinkedIn–thisisaneasywaytoconnectandexpandyoursphereprofessionally.It’seasiertosendaLinkedInrequestthanaFacebookFriendrequesttosomeoneyoujustmet!
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Clickonyour‘Profile’buSonfirst
Then,copyandpastethislinktoshareyourLinkedInprofilelink
HowtofindandsharethelinktoyourLinkedInprofile
CreateLinkedInstatusupdatesGetinfrontofyourconnec:onsonLinkedInbypos:ngastatusupdatetoLinkedIn3:mesaweek.• Do’s:
– Postlinkstoar:clesaboutthemarket(fromInmanNews,RealtorMagazine,yourlocalassocia:onorbrokerage/franchise)
– ItisrecommendedthatmostofyourpostsonLinkedInareprofessionalandfocusonthingslike:thehousingmarket,realestateinforma:on,economynews,etc.
• Don’ts:– Postlinkstolis:ngsorpersonalupdates(i.e.familyorhobbies)
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PublishingonLinkedInBypublishingonceortwiceamonthonLinkedIn,itcon:nuestoestablishyourcredibilitythroughoutyourprofessionalnetwork.ThereistremendousvalueinpublishingneworoldblogpostsontheLinkedInplajorm.Ifyourpostgainsalotoftrac:on,itcanbeviewedbythousandsofpeople–beyondyourconnec:ons!TopublishtoLinkedIn,gotothestatusupdateboxonLinkedIn.Clickonthepencilicon,fromthereyoucanaddablogpost.Do’s• Postoriginalcontent.• Getcrea:ve.What:pscanyoushareabouttheindustryoryourmarketthatareofvalue?• Includeaphotoinyourpost.CreateafreeimageusingCanva.com.• Attheendofyourpost2-3sentencesaboutwhoyouareandlinkbacktoyouroriginalpost
(ifthiswasapostyoupreviouslywrote)
Don’ts• Copy/pastear:clesfromothersourcesorar:clesthatyoudidnotoriginallywrite.
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HowtocreateandpublishablogpostonLinkedIn
Clickonyour‘Home’buSonfirst
Then,click‘Publishapost’towriteandpublishablogpostonLinkedIn.Oncepublished,itwillappearonyourLinkedInprofile.
Homework
1. UpdateyourLinkedInprofile–sharethelink2. WriteoneLinkedInblogpost–sharethelink– 300-500words,usethecontentgridforinspira:on
3. LeaveoneLinkedInrecommenda6on– Surprisesomeone!
**LOOKFORTHEHOMEWORKTHREADINTHEFACEBOOKGROUPTOPOSTYOURHOMEWORKRESULTSIN!**
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What’snext?
• Don’tforgettoworkonyourhomework!• JoinFacebookGroup:hLps://www.facebook.com/groups/getsocialsmart/
• Watchthepreviousvideos!• Nextclass:Facebookpersonalprofiles,FacebookbusinesspagesandFacebookads
• Haveagreatweek!J
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#GetSocialSmart