Contactually + Spacio Webinar March 2016
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Transcript of Contactually + Spacio Webinar March 2016
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Hang tight!We’re going to start at 3 minutes past the hour
How to Get MORE Business from Your Open Houses… with LESS
Effort
March 16 2016
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Who am I?
Greg PlumDirector, Partner MarketingContactually
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And here’s my co-presenter today
Melissa KwanCo-founderSpacio
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What’s on the agenda?• How are your currently managing your open houses
today?• What can you do to make your open houses more
productive?• The day of the open house• In the days that follow• Converting more lookers into buyers!
• What tools are available to you?
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Things to keep in mind during this webinar
• We have a large audience and all attendees will be muted. If you have any questions, please use the chat function in GoToWebinar — we’ll stop and answer questions throughout the hour.
• We are recording today’s webinar. Check your email in the next 24 hours for a link to the recording.
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Let’s get started!
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Open Houses by the Numbers
48% of buyers to go open houses as a source of information.
Up to 40% of an agent’s business comes from repeat business
Another 20% comes from referrals.
What are you doing to make sure you’re putting your best foot forward at open houses every weekend?
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How Effective Are Open Houses?
7/10 buyers interview agents ONCE before working with them.
An agent gets on average 50% more business from open houses than online leads.
Nothing replaces a live interaction with a customer.
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Current State of Open House Lead Capture
Mostly still done on pen and paper!
Your weekly efforts cannot be measured, and hence cannot be optimized to make better decisions on your business.
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5 Open House Best Practices
• Make the best first impression and create value.
• Find out the customer’s intent.
• Treat everyone as if they’re going to be a customer.
• Make sure you follow up within 24 hours, then again…and again.
• Ask for referrals.
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How Spacio + Contactually Helps You
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Making the Best First Impression
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Custom Branding for Brokerages
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Capture Every Lead…Take Them Beyond Open Houses
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Super Simple User Experience
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Feature-rich PlatformOpen House Reporting
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How Spacio + Contactually Helps You
1. Beautiful and seamless sign-in experience that reflects your brand.
2. Captures every lead accurately.
3. Takes leads beyond capturing at the open house and into automated marketing.
Relationships BEGIN with Spacio and Contactually, instead of ending up in the
trash.
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What’s the hardest part about turning open
houses into REVENUE?
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Follow Up!
1.Who should you be following up with to make a sale?
2.What should you say to them?3.How do you regularly follow up and build a
habit?
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Think about Open House Visitorsas Hot, Warm or Cold Leads
Not everybody in your network is the same
Segmentation is key!
Bucket How many? Who are they?How often should I
follow up?
Hot Leads 4Ready to buy and expressed strong interest in the property Every 3 days
Warm Leads 10
On the fence, but expressed interest in the property - Maybe just starting their search, but motivated. Every 7 days
Cold Leads 16
Smiled alot, but didn't express alot of interest or ask
questions Every 30 days
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We all know following up is important, but nearly all of us
drop the ball• It takes a lot of work and is generally time-
consuming• The pay-off isn’t always immediate• People are probably going to slip through
the cracks
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Prioritize and ”Systematize”
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Programs help you automate follow-up…
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Use our steps…
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or customize your steps
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Use our email template…
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or customize your email
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How’s THIS for automated?
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Beyond the open house…
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“Go to” relationship manager
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So how do the best Realtors® use Spacio + Contactually?
• Automatically organize & prioritize your list of open house visitors
• Automatically initiate a customizable follow-up strategy
Use Contactually to:
• Deliver a memorable, and seamless sign-in experience for buyers that reflects your brand.
• Capture contact information for every open house visitor, and keep sellers in the loop.
Use Spacio to:
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Try us out for free!
To get your Spacio free trial account:http://spac.io/signup/?r=Contactually
To get your Contactually free trial account*: https://www.contactually.com/invite/spacio
* Includes Open House Templates
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Thanks!
We’ll follow up in the next24 hours with the recording
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