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CNN.com/international re-launch

1st July 2007

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Since 1995, CNN.com has provided news to the world

From July 1st, the enhanced CNN.com/international

will improve the way users interact with news

leverage CNN’s existing expertise

incorporate latest web trends and developments

1995

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CNN.com/international homepage

New features include:

Switch to horizontal navigation

Embedded video for appropriate

news

Regionally synchronized CNN Int’l

TV schedule

Localised weather and news

Permanent, stronger presence of

blogs, podcasts, and I-Report

links

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Integrated story-telling

Re-launched site, redefines how

a news story is told.

Leads with the strongest

storytelling element

• Article

• Video

• Photos

Offers easy tab-based navigation

between elements

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CNN Video

FREE On demand CNN Video

Free Live video with CNN Live

Larger play – in – page video

replaces traditional pop-up player

Allows easy navigation by

Category, Most Popular, Top

Stories or by following our

editorial picks.

Offers customisation with a My

Playlist ‘self choice’ section

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Hot topics page

Focuses on leading topics in the news

Living and breathing content as story develops

Encourages active navigation and interaction with the story

Simple and instant access to historical stories

Covers specific news, events and people

Incorporates CNN news archive to build a broad and detailed picture

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Section headings: World News

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World Business

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World Sport

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Tech

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Weather