UBER SAFETY

UBER VS TAXI DRIVERS

Uber's share of the market rose from 9% in the first quarter of 2014, to 29% in the first

quarter of 2015, while taxis went from 52% to 35%.

UBER BLACKUber Black – (Similar to a limo or metro car service)

Premium option,Licensed chauffeurs of black sedans and SUVs,

Follows state law,

Background checks on drivers,

$1 million in liability insurance,

Cars inspected once a year to earn certification sticker that’s visible on back window to police.

UBER XLow cost option,

Drivers use their own vehicles,

No licensed chauffeurs, and not required to get “vehicle for hire” licenses,

Background check on drivers,

$1 million in primary coverage – when a driver is transporting a passenger. 

Controlled media plan in response to the crisis

Advertising Copy for:Print TV

OnlineBillboards

Public Service Announcement:Beginning of Crisis

End of Crisis

Social Media for Product Crisis: Content Calendar

Controlled Media Plan in response to the crisis:

Crisis: UBER Drivers boycotting / drivers want higher wagesFocus: Listen and Respond ImmediatelyIssues: Increase costs for insurance, fuel, unfair fare shareResponse: Provide new incentives, and use traditional and online media communicate the changes

Provide a platform so UBER drivers can voice continual issues, suggestions, and responses from our drivers (2 way platform)

Result: This will assist in the crisis and getting our drivers back on the road

Media types: traditional and online media platforms with verbiage

PSA : public service announcement on radio will better reach our targeted audience, and the affected coverage areas

Advertising Copy for Print

TIP YOUR UBER DRIVER TODAYAnother way to thank your driver

For more information go to our website: www.uber/drivertips.com

Advertising copy for TV

Who Drives With UBER

https://www.youtube.com/watch?v=qUSMGCkd2DE

AV Format / Adv. Copy for Tv

VIDEO AUDIO

Advertising copy for TV:Client: UBER Product: UBER driver servicesTitle: UBER Drivers / Everyone Drives with Uber Length: 37 seconds Writer: Tammy Jimenez

WS – SILOUETTED BIG CITY BACKGROUND, CLEARER CITY BACKGROUND WITH THE SUN COMING UP. WORDS OVER BACKGROUND: WHO DRIVES WITH UBER? (WORDS STREAM OUTWARDS OFF PAGE).

WCU – FEMALE IN THE PARK WITH SON IN ARMS, THEN FEMALE GETTING IN HER CAR, SHOW CELL PHONE INDICATING: YOU ARE OFF LINE & WITH PUSH OF GREEN BUTTON YOU ARE ONLINE,THEN BACK IN THE PARK WITH SON PLAYING

Music:Better than ever Intro Version By: House of sounds (Pound 5.com – Light, upbeat music, establish, than under) 37 seconds

W/F: (VO) My name is Kristina and I drive with UBER (break) because it gives me the time to spend with my son.

Advertising Copy for Online

UBERuber.com/usa

It is time that your trips around town, are the (scrolling) fastest, cheapest, coolest, most fun

 Uber gives you $ 20 for your first trip. Enter the code COOLHUNTERUSA

and begin to travel as you deserve .

Advertising Copy for Online

Advertising Copy for Billboard

Public Service Announcement Beginning of Crisis

Radio PSA – Live Scripts (UBER Drivers Boycott)Use: Immediate: TFN (Til further notice)Time: 30 seconds Agency: Nuts & Bolts, Inc.Title: UBER Drivers USA, DRIVERS SPOKE, WE LISTENEDMain Point:Our drivers have expressed concerns with their wages for transportation fairs. Here at UBER we are listening and responding to readily provide incentive programs to compensate our dedicated drivers so they may reach a higher potential in their career. Visit our website at www.uber.com to see the new compensation programs and apply today. ###

Public Service Announcement End of Crisis

Radio PSA – Live Scripts (UBER Drivers Boycott)Use: Immediate: TFN (Til further notice)Time: 30 seconds Agency: Nuts & Bolts, Inc.Title: UBER Drivers USA, On the Road AgainMain Point:Our drivers expressed concerns with their wages for transportation fairs. Here at UBER we listened and responded. UBER readily provided incentive programs to compensate their dedicated drivers. Our drivers are pleased with the changes and are out there to be your personal driver. For more information, visit our website at www.uber.com to see the new compensation programs and apply today. ###

Social Media for Product Crisis

Any Questions

UBER drivers On the Road Again – Willie Nelsonhttps://www.youtube.com/watch?v=1TD_pSeNelU