Ccu presentation

Personal BrandingSteps to Success

Monday, March 11, 13

80 million names are Googled Daily, 77% of employers do a Google pre-screen on

applicants, and 35% of these employers eliminate candidates based on negative content.

Your Name Here


According to a 2012 Jobvite report, Recruiters leveraging social media to reach candidates is at an all-time high. In fact 92% of

recruiters use or plan to begin using social networks for recruiting.

• 43% of recruiters who use social recruiting saw an increase in candidate quality

• 73% have successfully hired a candidate through social

• 31% of recruiters using social have seen a sustained increase in employee referrals


Brand YouStep 1: Define the brand


Ask yourself...

✤ What makes me different?

✤ What would my customers and clients say is my greatest strength?

✤ What do I believe is my most noteworthy trait?

✤ What do I do to add value?

✤ What do I want to be known for?


Key Takeaways

✤ Forget the job title and focus on the value traits

✤ Be authentic - You don’t have to be perfect, you just have to be real

✤ Inject some personality.

✤ Buy into your own brand - if you don’t believe in you, why should anyone else?


ReputationStep 2: Start with where you are now


Where are you now?

✤ Google Yourself

✤ See yourself as others do

✤ Set up Google Alerts


Key Questions

✤ What are people saying about you?

✤ What are you saying about yourself

✤ What are your branding strengths right now?

✤ What needs to be improved?


Other Tools

✤ Reppler.com - A free service that analyzes your social content & connections across sites to identify potential issues & risks

✤ Klout.com - discover your influence and compare with others you may know.

✤ Socialmention.com - a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos


Remember Me Step 3: Be Memorable to increase brand awareness.


Being Memorable

✤ Leading with Value

✤ Concise targeting & mission in your message

✤ Consistent Branding

✤ Encompassing your brand in all you do

The key to any personal branding campaign is word of mouth marketing...but are you memorable?


Photos Matter

A professional headshot should meet the following requirements:

1. Focus on subject’s face with limited distractions

2. Subject should be smiling3. Subject is wearing clothing that reflects their

personal brand.4. No sunglasses, no hat, no t-shirts with slogans

or intricate patterns5. Females no plunging necklines or large,

dangling earrings

Be honest: Do you look the same in your professional and social media photos? If not, you have a branding problem.


Consistent Branding


Encompassing your brand in all you do✤ Online constancy

✤ Consistent photos and images

✤ Consistent wording & descriptions

✤ Offline Consistency

✤ Business cards that wow

✤ Marketing that connects

✤ 30 second commercials

✤ In all your communications

Does it all tie together and consistent convey your personal brand?Monday, March 11, 13

Use Social Media to Help Boost Your Personal Brand


Homework

✤ Google Yourself

✤ See what others see

✤ Answer the questions from this presentation.

✤ Start forming your personal brand

✤ Update your social media profiles for both accuracy and privacy


Building a 30 second commercialSteps to Success


What we’ll cover?

✤ The “What” …

✤ The “Why” …

✤ The “Who” …of the 30s commercial


The “What”…

What's the point of the 30s Commercial?

To encourage people to want to connect with you AGAIN!


The “What”…

✤ What's in the 30s Commercial? (Concise targeting and mission in your message)

✤ Your Name

✤ What your clients GET from working with you? (Leading with Value)

SampleCase StudyTestimonial


The “Why”…

Build a SALES TEAM vs. identify prospects

Pinpoint who you want to get to know


The “Who”…

✤ Who are you? (Consistent Branding)

✤ Who's your company?

✤ Who Do You Help?

Exercise: Write down 2-3 sentences to answer the questions above


Action items for 30s Commercial

✤ Create three commercials – Sample, Case Study, Testimonial

✤ Practice


LINKEDINBy Kelly Mirabella, Stellar Media Marketing


“Huge doors swing on small hinges” meaning sometimes the little things that you add in your profile that set you apart are the things

that open those big doors to opportunity.


LINKEDIN STATS

✴ 200 million users world wide

✴ 74 million plus users are located in the USA

✴ LinkedIn counts executives from all 2012 Fortune 500 companies as members

✴ Professional Networking Site Launched in 2003

✴ Ages 45+ is the largest age demographic


YOUR PROFILE

✴Optimize - Keywords and Phrases

✴Be Found - Go Public

✴Links & Custom URL

✴Spell Check Issues

✴Make a Great First Impression

LinkedIn profiles are searchable through all major search engines, Including Google, Bing and Yahoo.


HOW DO YOU RANK?


GROW YOUR NETWORK

• How to Grow Your Network•Email connections•Past Employment•Past Education•People you may know•Use apps like CardMunch

• Etiquette


SEARCH

• Find People

• Find Jobs

• Find Opportunities

• Stay in the know - Get Updates


GROUPS

• Up to 50

• Mix it up

• Sharing is Caring

• Organize Your Email

• Understand Your Group’s Icons


Share More


GET CONTENT & GROW YOUR CONNECTIONS

•Group Interaction

•Feed Interaction

•Polls

•LinkedIn Today


BEST PRACTICES•Fill out your profile to 100% +++

•Have a great photo

•Be active

•Use the tools

•Tie your account to Twitter if you have a Twitter account


QUESTIONS?


UPCOMING CLASSESSocial Media for Small BusinessThis class includes lunch!Covering Facebook Pages, Interest & LinkedInDate: March 15, 2013Time: Noon – 1:30pmLocation: Englewood, CO | Arapahoe Library District Administrative OfficesInvestment: Regular $35 BOGO $30 each

Free Class – Social Media Made SimpleThis class is sponsored by Constant Contact and Hosted by IRIS Fire InvestigationsDate: March 25, 2013Time: 9am – 11amLocation: Englewood, CO | IRIS Fire Investigations officesInvestment: Free with registration (space is limited so reserve your seat today!)

Free Class – Social Media Made SimpleThis class is sponsored by Constant Contact and Hosted by The Jefferson County Business Resource CenterDate: March 28, 2013Time: 9am – 11amLocation: Golden, CO | The Jefferson County Business Resource CenterInvestment: Free with registration (space is limited so reserve your seat today!)

The Art of Networking SeriesIncludes: Personal Branding & 30 sec. Commercials, The Art of Follow-up, Beyond the Follow UpDate: April 5, 12, 19Time: 2:30PM - 4:00PMLocation: Koelbel Library, Greenwood Village in the DTCInvestment: Early Bird: $29 Regular: $47 All Sessions Package: $87


RESOURCESListen:

MasteringSocialBusiness.com

Read:StellarMediaMarketing.com/Blog

Contact:Kelly Mirabella

[email protected]

Engage:Facebook.com/stellar247

Linkedin.com/in/KellyMirabellaTwitter.com/Stellar247


mailto:[email protected]

mailto:[email protected]

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