Build your list cheaply with facebook ads
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description
Presentation at 2013 eCampaigning Forum by Tomas Kovacs of Greenpeace Hungary.
Transcript of Build your list cheaply with facebook ads
building your list on cheap with facebook ads
Contextnumbers before the #savethearctic shopwindow and now● 9 000 -> 32 000 facebook fans● 28 000 -> 110 000 emails
Previous online actions● iCoal: 2 500 signups, 1 000 new● Almasfuzito (local campaign): 2 800 signups
Hungary stats● population: 10 m● internet users: 6,5 m ● facebook users: 4 m
Finding the "Golden Goose"
"HQpost" - casual iPhone photo of Paula at hungarian Shell headquarters,posted on July 31st
this one post made 17 000 direct signups
reached more than half of ALL hungarian FB users -> over 2 million people
● 2 840 eur on a single sponsored story ad ● click-optimized CPM bidding● social reach: 2 580 000● month-average CTR: 0.565% ● month-average CPC: 0.027 eur● 106 468 clicks on post● 41 885 FB actions on post● 27 768 clicktroughs to the petition site● cost-per-signup: 0.16-0.22 (with-without the signups via
subsequent tell-a-friend/share)
Stats
● 1 800 eur on the post promotion● reach 1 354 000● 33 000 click to the landing page from fb● cost-per-signup: 0.08-0.10 eur
Stats
Learnings & takeaways
● treat the important posts as landing pages● proper link and conversion tracking is a must● sponsored stories and post promotions work so far● promoting an already successful post seems to be
the best for reaching new people
Thank [email protected]
