Facebook Ads Explained

Promote your Business on

BEFORE YOU START…

Who? • Pareto's Principle - The 80-20 Rule• Create a profile of your best clients

What? • Start with the end in mind• What do you want to accomplish?

Off-Site TrafficDrive traffic to your website

WHAT ARE YOUR GOALS?

• Standard Ad• Facebook Offers• Mobile Ads

On-Site EngagementDrive traffic to a Facebook Page, App, or Event

• “Like” Ads• Promoted Posts• Sponsored Stories

STANDARD AD

• Facebook’s traditional ad option• Right-hand side of the page homepage, events, pages, user profiles, apps and next to photos in photo albums. • CPM – cost per 1,000 impression• 99×72 pixels• 90 characters

Drive Traffic

STANDARD AD

STANDARD AD

What is your Goal?

• URLs• Facebook Pages “Like” AD• Applications• Events• Places

STANDARD AD

• Clearly explain what you’re advertising• Details of your product or service and special offers• Calls to action • Eye-catching image

STANDARD AD

Who is your ideal customer?

• Location, age, gender, and interests• Test multiple version of

STANDARD AD

•Unless you’ve chosen Advanced Options, you’ll pay for impressions (CPM = cost per 1000 impressions0)•These impressions will be optimized so your ad shows to the people most likely to help you reach your goal•You will never pay more than your budget

CPM vs. CPC

CPM - cost per thousand impressions• Will be charged when users view your ads, regardless of whether

or not they click on them.• Facebook will ensure a certain amount of views• If there are few clicks, you will still get the same exposure• If there are lots of clicks, you will pay the same amount

CPC - cost per click• Will be charged when user clicks on your ad• If there are few clicks, Facebook will not give you good exposure• If there are lots of clicks, you will pay more money

FACEBOOK OFFERS

Make Me an Offer

• Send discounts and promotions directly to customers, who can then print out the deal or redeem a code online.

• Promote your Offer by using the Promote button.

• Once an Offer has been claimed, that activity as well as Offer details will appear in that person’s News Feed for friends to see.

FACEBOOK OFFERS

Page Posts

Spread the news

• Promoted posts appear in News Feed on both mobile and desktop • Show up higher so the audience for the post has more chance to see them. • It doesn’t change the original post in terms of appearance• Draws traffic back to the Page that posted it• They can be liked, commented and shared

Sponsored Stories

Turn Ads into Recommendations

• Each time someone interacts with one of your Facebook entities a story is created.

Example: Someone liked your Page• The most interactive form of ads on Facebook• Advertisers can sponsor check-ins, offer claims, Likes on individual posts

Facebook Ads Explained

Business

Transcript of Facebook Ads Explained