Facebook Ads 101:The Essential Guide

#FBAds101@maxineloader

Is generating leads & making

sales from your Facebook Fans a

core priority in your business?

You’ll learn:The system you need to have in place to generate leads from Facebook using Facebook Ads

The types of ad designed to attract new leads

The things you need to do (and avoid!) in order to make your ads as effective as possible

Are Facebook Ads Really Worth It?Example 1: How I Generated a 1650% ROI• Campaign cost under £20, leads cost me

£0.12 each• Sold membership for £350pp• 3 members signed up

Are Facebook Ads Really Worth It?Example 1: How I Generated a 1650% ROI• Campaign cost under £20, leads cost me

£0.12 each• Sold membership for £350pp• 3 members signed up

Example 2: How I Tripled My Email List In 5 Days• Campaign cost £31, leads cost £0.71 each• Opt-in page on website with sign-up form

What You Need In Place To Generate Leads From Facebook

1. Facebook Page with

quality content2. Clickable

Facebook Ads

3. Opt-in page on your website

3. Custom opt-in app on your Facebook Page

4. Great opt-in offer

To get email addresses from your Fans…

You need to give them something they want for free.

Here’s where Facebook Ads get really useful…

It’s cheap to promote your opt-in offer to your own Fans…

Here’s where Facebook Ads get really useful…

It’s cheap to promote your opt-in offer to your own Fans…

And easy to get a great ROI.

Opting InLanding/Lead Page on WebsiteDedicated page – single focus of the page is to obtain an email addressLeadpages or Optimizepress are both popular choices

Opting InLanding/Lead Page on WebsiteDedicated page – single focus of the page is to obtain an email addressLeadpages or Optimizepress are both popular choices

Custom Opt-In App On Facebook PageProspect can hand over their email address from within FacebookDo not show up on mobile devices, so for them to be effective you HAVE to have posts or ads linking to themShop around for tools to help you do this, eg Thunderpenny

How To Create A Facebook AdTwo options:1. Facebook’s native ad creation tool2. Power Editor

In each case you will:Choose your objectiveCreate a campaign, ad set & adTarget your ad carefullyUse great copy and imagesSet a budget and campaign duration

Campaigns, Ad Sets & Ads

Choosing Your Facebook Ad TypeRecommended: • Ads created in Power Editor and placed in the

newsfeed (not published on Page)• Page Post ads in the newsfeed (desktop and

mobile)

Not Recommended:• Ads on the right-hand side• Boost Post option on your Page

Creating Clickable Facebook Ads

Creating Clickable Facebook Ads

Creating Clickable Facebook Ads

Creating Clickable Facebook Ads

Targeting Facebook Ads

Target by:AgeGenderLocationInterests

Mistakes To Avoid MakingNot testing your ads• Copy• Images• Targeting• Offer

Low quality lead page

Chasing likes only

Useful BenchmarksClick-through Rates (CTR):Right-side ads: 0.04%Newsfeed ads: 1-2% is good (can go up to 6%)

Relevancy Score: aim for at least 6/10

Potential Reach: at least 4,000 for small budget campaigns

Frequency: make sure this does not exceed 4

Cost per Click (CPC): variable, anything up to £1 (although will be much lower if only targeting existing fans)

Key TakeawaysYou need a system in place to get the most out of your FB ads – I recommend capturing email addresses

Targeting is key to the success of your ads

Place ads in the newsfeed only (not right side!)

Typical CTR is 1-2% for a well-crafted ad

CPC should be under £1 (preferably no more than £0.80)

How would it feel for you

to consistently generate

a steady stream of hot

leads via Facebook?

Special OfferFacebook Advertising Kit

Show you EXACTLY what to do to generate hot leads

Remove the guesswork and save you money

Screenshots and step-by-step instructions

How to access a secret targeting tool to know EXACTLY

which pages your prospects already like

Email support

30 day money back guarantee

Special OfferFacebook Advertising Kit

£147

£47

Go to:

www.maxineloader.com/FacebookAdvertisingKit

Questions?

Buy the Facebook Advertising Kit for £47

Go to:

www.maxineloader.com/FacebookAdvertisingKit