Facebook Ads Reports

15

Transcript of Facebook Ads Reports

FacebookAds-PerformanceReport

FBAdsPerformanceOverview

2,408CLICKS

88,383IMPRESSIONS

395SOCIALCLICKS

2.72CTR(%)

60,727REACH

1FREQUENCY

581PAGELIKES

967.04SPEND

15,505SOCIALIMPRESSIONS

0.40AVERAGECPC

3WEBSITEACTIONS(ALL)

322.35COSTPERALLWEBSITEACTION

%

AUD

AUD AUD

EngagementPerformance

Page

Likes

PageEngagement

PageLikes PageEngagement

29.Jun 6.Jul 13.Jul 20.Jul 27.Jul 3.Aug0

100

200

300

0

250

500

750

Clicks Impressions Frequency Reach PageLikes PageEngagement

YRCWorldwide-PagePostEngagement 1,655 53,435 1 41,643 108 957

YRCWorldwide-likes-Vic 646 31,521 1 22,008 467 517

Remarketing-WebsiteConversions 107 3,427 5 660 6 195

FacebookAds-PerformanceReport

DemographicReach

15538

15538

14225

14225

4599

45991685

1685 717

717 453

453

18-24 25-34 35-44 45-54 55-64 65+

Clicks Impressions Reach Spend(AUD) PageLikes

18-24 373 19,982 15,538 204.09 128

25-34 369 18,495 14,225 223.51 158

35-44 128 6,248 4,599 107.69 91

45-54 87 2,101 1,685 47.71 40

65+ 39 483 453 9.79 2

55-64 37 758 717 12.20 6

FacebookAds-PerformanceReport

GenderTargeting

30994

30994

5954

5954 270

270

male female unknown

Clicks Impressions Reach Spend(AUD)

male 912 40,917 30,994 472.78

female 118 6,815 5,954 128.67

unknown 3 335 270 3.54

FacebookAds-PerformanceReport

AdPlacementPerformance

57608

57608

3565

3565 269

269 195

195

mobile_feed desktop_feed right_hand non_feed

Clicks Impressions Reach Spend(AUD)

mobile_feed 2,297 81,232 57,608 912.57

desktop_feed 102 4,424 3,565 48.37

non_feed 5 850 195 2.46

right_hand 4 1,877 269 3.64

FacebookAds-PerformanceReport

Reach Frequency Impressions Clicks UniqueClicks

CTR(%)

Spend(AUD)

PageLikes

AverageCPC(AUD)

WebsiteActions(All)

CostPerAllWebsiteAction(AUD)

YRCWorldwide-PagePostEngagement

41,643 1 53,435 1,655 1,277 3.10 430.05 108 0.26 0 0.00

YRCWorldwide-likes 22,008 1 31,521 646 567 2.05 500.00 467 0.77 2 250.00

Remarketing-WebsiteConversions

660 5 3,427 107 62 3.12 36.99 6 0.35 1 36.99

FacebookAds-PerformanceReport

TopAds-PageLikeCampaign

FacebookAds-PerformanceReport

FacebookAds-PerformanceReport

FacebookAds-PerformanceReport

TopAds-RemarketingCampaign

FacebookAds-PerformanceReport

FacebookAds-PerformanceReport

TopAds-Engagement

FacebookAds-PerformanceReport

FacebookAds-PerformanceReport

FacebookAds-PerformanceReport

Recommendations

1.a

2.b

3.c

4.d

5.c