Facebook advertising By:

Ramy magdy - Heba Mohamed

Information Technology Institute

Ministry of Communications

and Information Technology

Earned

Vs.

Owned

Vs.

Bought

The web site is the core of your digital marketing activities

Campaign Structure

Facebook campaign objective

5s Strategic objectives

Sizzle- online Branding

Sell objective

Claim offer

Increase conversion to your web site

Facebook pixel

Conversion Tracking

• Create your Pixel

Buyer's journey

Campaign Structure

Buyer persona

No Buyer persona

Create an Ad Set

Create an Ad Set

Create Your Ad

Create Your Ad

Create Your Ad

What is Power Editor?

• Power Editor is a tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns.

• To access Power Editor, you'll need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser on a desktop computer

How To Access Power Editor?

Navigate Power Editor

1- Bulk editing

• When you have a broad range of ads or ad sets, and you want to modify them, Just check whatever you want to update, and your changes will be applied to all of them – at once.

Bulk editing • Editing multiple ads

Bulk editing

• Editing multiple ad sets

Controlled Placement of Your Ad

• Select Mobile Device OS to run your ads.

Unpublished post (Dark Post)?

• Unpublished Page post ads are an effective way to tailor your offers and creative to specific audiences in News Feed.

• The main reason you should consider creating unpublished posts is for split testing purposes.

Create Unpublished post (Dark Post)

• Create Post

Create Unpublished post (Dark Post)

• Create Post

Thank you

• Name: Heba Mohamed Nasser –Ramy Magdy Shenouda

• Email: Heba.mis2011@gmail.com-ramy668@gmail.com

• D hebamis2011-RamyMagdy9