BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEO
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Transcript of BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEO
Not just a gimmick!
Italian Director Spanish technical teamShot in Italy and SpainUS Cast
Truly International
The Good, The Bad and The Ugly?
In the last 12 months alone, Oban have researched, created and run projects in 68 different markets.
The Good, The Bad and The Ugly, every day!
GOOD INTERNATIONAL SEO IS:
• Focussed on the customer• Respectful of culture and language• Pays attention to the technical
implementation• Understands that people are different
THE BAD – GET YOUR HREFLANGS RIGHT
Know your Country Codes…EG – Egypt KR – South KoreaCR – Costa RicaHR – Croatia
THE BAD – GET YOUR HREFLANGS RIGHT
Website targeting Arabic Speakers<link rel="alternate" href="http://example.com/ar" hreflang=“ar-ar" />
Arabic in Argentina? 2% of the population!
BAD INTERNATIONAL SEO IS:
Hasn’t quite got it right• - Linguistically• - Technically• - Culturally (through content /
language)
THE UGLY – IP SERVING
Recap – IP Serving uses your IP address to provide website content in the language of the country you are in
Many web devs prefer this as an implementation for international websites!
UGLY INTERNATIONAL SEO IS:
• Assumes there is nowhere outside the US
• Takes short cuts• Pisses people off – shows no respect
If your International SEO is Ugly you’ll probably have to start again!
DOMAIN STRATEGYSub Folder ccTLD Sub Domain
• Benefits from main domain
• Easy to set up
• Automatically associated with the right country
• No extra charges• In country hosting
• Not automatically seen as target country
• Yandex and Baidu
• Could be expensive
• Not automatically seen as target country
• Yandex and Baidu
DOMAIN QUESTIONS
• What do I pick?• One size does not fit all• Base on your technical set up
and what you already have!