Social Image Sharing for BrightonSEO 2015
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Flare and Pivot for Social Image Sharing Erica McGillivray
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Transcript of Social Image Sharing for BrightonSEO 2015
Flare and Pivot !for Social Image
Sharing!Erica McGillivray
Erica McGillivray @emcgillivray
Senior Community Manager at Moz
“Whoever controls the media, the images, controls the culture.” — Allen Ginsberg!
@emcgillivray
@emcgillivray
@emcgillivray
Five Basic Design Principles!
@emcgillivray
High contrast
Clean
Branded
Bold
Unity
@emcgillivray
Five Psychological Triggers for Sharing!
@emcgillivray
Match copy with images
Challenge audiences
@emcgillivray
Take risks
@emcgillivray
Establish credibility
Make human connections
Working with the Team!
@emcgillivray
“Higher, further, faster...more.” !
— Kelly Sue DeConnick!
@emcgillivray
<3 Designers!
@emcgillivray
Get them excited
Quickly pivot
Quickly pivot
Simple and customized templates, aka easy image and text swaps
@emcgillivray
@emcgillivray
Simple and customized templates, aka easy image and text swaps
@emcgillivray
A few technologies to help
@emcgillivray
A few technologies to help
<3 Developers!
@emcgillivray
Explain your business case
Implement Open Graph tags
Implement Open Graph tags
Implement Open Graph tags
Implement Open Graph tags
Implement Twitter cards
Implement Twitter cards
Build sharing into culture
@emcgillivray
@emcgillivray
All the infofor sharing!
Prioritize Repeatable and Evergreen Projects!
@emcgillivray
Missteps Happen!
@emcgillivray
@emcgillivray
@emcgillivray
Can’t click play button
Clone club
Mix it up!
Be on time!
Learn, Improve, !and Get Results!
@emcgillivray
@emcgillivray
Rival IQ top content (90 days)!
@emcgillivray
17 posts15 posts
Average of 468.95% lift per blog post promoted on Twitter
Google Analytics traffic data!
@emcgillivray
Thank You!!
Erica McGillivray @emcgillivray
Senior Community Manager at Moz
Resources!² Beginner’s Guide to Social Media
http://moz.com/beginners-guide-to-social-media² Ideal Image Sizes for Your Social Media Posts
https://blog.bufferapp.com/ideal-image-sizes-social-media-posts
² Must-Have Social Media Tags for Twitter, Google+, Facebook, and More http://moz.com/blog/meta-data-templates-123
² Working on Complex Marketing Teams http://bit.ly/1Hzv6Tm
² Pablo https://buffer.com/pablo² Canva https://www.canva.com/
