Automating SEO on large websites #BrightonSEO
21
@berianreed – Brighton SEO 2013 AUTOMATING SEO Berian Reed Head of Performance Marketing Auto Trader @berianreed
-
Upload
berian-reed -
Category
Technology
-
view
112 -
download
5
description
Learn tips and tricks on how to be effective with your SEO efforts in the age of Big Data. Presented at BrightonSEO, April 2013
Transcript of Automating SEO on large websites #BrightonSEO
@berianreed – Brighton SEO 2013
AUTOMATING SEOBerian Reed
Head of Performance MarketingAuto Trader@berianreed
@berianreed – Brighton SEO 2013
BIG DATA
Auto Trader.co.uk
• 1 Billion Page Impressions• 120 million car searches• 10.8 million car buyers every month
Driving Leads
Too many SEO do this
The best results from SEO come when….
WHAT KEEPS YOUUP AT NIGHT?
@berianreed – Brighton SEO 2013
Monitoring traffic fluctuations
@berianreed – Brighton SEO 2013
Monitoring traffic fluctuations
@berianreed – Brighton SEO 2013
Monitoring your competition
@berianreed – Brighton SEO 2013
Monitoring your competition
Get alerted when you
desire
@berianreed – Brighton SEO 2013
SEO NINJAS
@berianreed – Brighton SEO 2013
Automate your link building
You can even customise this to
include your social profiles
@berianreed – Brighton SEO 2013
Automate your link building
28 links for free!
Plus free content ideas!
@berianreed – Brighton SEO 2013
Automating link prospecting
@berianreed – Brighton SEO 2013
Automating link prospecting
• URL• PageRank• CitationFlow• TrustFlow• IP address• Page Title
@berianreed – Brighton SEO 2013
Automating link prospecting
• URL• PageRank• CitationFlow• TrustFlow• IP address• Page Title
@berianreed – Brighton SEO 2013
Automating link prospectingCheck for
sites on the same IP
Search through page
titlesAnalyse the authority of
sites
@berianreed – Brighton SEO 2013
Automating competitor spying
Monitor any URL for changes
@berianreed – Brighton SEO 2013
Automating competitor spying
@berianreed – Brighton SEO 2013
THANK YOUBerian Reed
Head of Performance MarketingAuto Trader@berianreed
