Predicting the future of Google - BrightonSEO
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The future of Google …and why it’s no longer a search company
description
By looking at Google’s recent acquisitions and key hires, our search director, Ian Miller predicts where Google is heading in years to come, and how SEOs can expect and adapt to these changes now.
Transcript of Predicting the future of Google - BrightonSEO
The future of Google…and why it’s no longer
a search company
But that’s not the whole picture
Warning!
Data
I HAS CONSPRCY THERY
Where might Google get this data?
$8 TO $10 BILLIONBY 2022
$60+ MILLION
$1 BILLION FOR180 SATELLITES
80%of websites use Google Analytics
8.8.8.8Google DNS service
GOOGLE EXPLORES
A UNIFIED CMS AND
PUBLISHER AD
PLATFORM
DOMAINS SURVEYS DRIVE
$966 MILLION
$500 MILLION
$3.2 BILLION
$555 MILLION
What couldpull this datatogether?
$400 MILLION
What is Googletrying to achieve?
“My vision when we started Google 15 years ago was that eventually you wouldn’t have a search query at all. You’d just have information come to you as you need it”Sergei Brin, Google
GOOGLE’S NEW
DIRECTOR OFENGINEERING,
RAY KURZWEIL,
IS BUILDING YOUR
‘CYBERNETIC FRIEND’
Google is no longer asearch company
Google is a data platform
“Any sufficiently advanced technology is indistinguishable from magic.”Arthur C. Clarke
Why?
Google was a technology company funded by advertising.
Now it’s an advertising company that uses technology.
$%!?What about clients?
&£#@What about our jobs?
Web search
Web search
Contextual search
Search plus Your World
Google needs to understand rather than index
Structured data
$30+ MILLION
Predictions
Content is kingContext
Rise in businesses based on Google data
Foster brand loyalty
Google knows more about your customers than you do
$16,711,000,000plus…
ProjectLoon Domains
It’s alreadyhappened
Thank you…
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