Emerging Forms of Search@TomAnthonySEO

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Ambient Search

3 Emerging Forms of Search

Faceted Search

Transactional Search

TrendTechnologyResearch

Ambient Search

Google Information Needs Study

Google asked 8 times a day:

What did you want to know recently?

Research

http://dis.tl/googleDIN

Google Information Needs Study

Google found:

1/3rd of potential searches are unfulfilled

Research

http://dis.tl/googleDIN

Home Assistant Appliances Technology

Home Assistant Appliances Technology

Open Source Alternatives Technology

Home Automation via Same Interface Technology

Device Sharing Research

http://dis.tl/device-sharing

• 1.1 times per day

• Usually phones

• 5% with strangers

People share devices:

More Devices: Smart Mirrors Technology

Smart User Identification

Google Zensei: Bioimpedance

http://dis.tl/google-zensei

Research

Ambient Interfaces (Soli & Glissando)

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Research

Screens Everywhere: Magic Leap

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Research

Ambient Search

• Search devices will be ubiquitous - leading to more searches and new types of search.

• Personalisation will be ubiquitous - leading to increased reliance on it.

• Interfaces will improve - which will empower people to do more complex types of queries.

Faceted Search

eCommerce Searches - 2 Phases

1. Search on

Search Engine

3. Sort & Filter

Products on site

2. Move to a website

Direct Answers Trend

Conversational Search Technology

Hound: Faceted Search Example Technology

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Faceted Search is like Faceted Nav

Machine Learning Service Discovery Technology

http://viv.ai/

Machine Learning Service Discovery Technology

Faceted Search

• Search Engines will capture more of the funnel; the filter & sort phase will move there.

• Web search will be inadequate for handling more and more of these searches.

Transactional Search

Amazon Echo: Voice Purchase Technology

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Collapsed Funnel: Search & Checkout Trend

Viv: Conversational Commerce Technology

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Viv: Intelligence Everywhere Technology

“In the next five years or so we think there's going to be a new icon that's going to be very recognizable. That means you can talk to that thing.”

- Dag Kittlaus, Viv Founder

Ambient + Faceted + Commerce

OK, Alexa. Buy the cheapest 5 star washing powder that will arrive

before Friday.

Technology

The Funnel Collapses

Search, Sort & Filter at the Search Engine

They they checkout there too…

Organic becomes like Google Shopping?

What I just told you…

• Search results increasingly presented ‘inside’ the SE.

• Conversions will also happen in-situ, especially with IPAs.

• Make an app now and start integrating into IPAs.

• Opportunity to leap-frog web-search competitors.

Dankeschön!@TomAnthonySEO

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