BLOGGING for ENTREPRENEURS

An Introduction

MARIA “RIA” A. JOSE

Professional Blogger

Blog

• an online journal• a website where entries (or posts)

are written in chronological order and commonly displayed in reverse chronological order

• can also be used as a verb, meaning to maintain or add content to a blog.

Wikipedia: Blog

Why Blog?

Why Blog?

Blogging gives us an avenue for marketing and public

relations.

What Do We Get From Blogging?

Why Blog?

Blogging gives us customers or clients.

What Do We Get From Blogging?

Why Blog?

Blogging gives us references and resources.

What Do We Get From Blogging?

Why Blog?

Blogging gives us a chance to interact with

industry members, suppliers, and clients.

What Do We Get From Blogging?

Why Blog?

Blogging gives us a chance to expand

business.

What Do We Get From Blogging?

Why Blog?

Blogging gives us greater opportunities.

What Do We Get From Blogging?

http://googleblog.blogspot.com

http://smhypermarket.blogspot.com

http://www.eventsbyria.com

Advantages

• accessibility

• faster and easier expansion of business

• one-to-many approach

• immediate response and results

Limitations

• not all people may get the message• inability of shoppers to touch, smell,

taste or try-on tangible goods before making an online purchase

How to Succeed

• Innovate

• Know your product and services well

• Be Open-Minded

• Engage Your Readers

• Be Passionate