Late late Breakfast Show - Intro to Blogging May 2010

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description

The Pecha Kucha style presentation I delivered at the Late Late Breakfast Show in London on 24th May 2010. An introduction to blogging and why you as a business or entrepreneur should be interested.

Transcript of Late late Breakfast Show - Intro to Blogging May 2010

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hello

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MarketeerBlogger

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What is blogging?

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What is blogging?we

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A blog (a contraction of the term "web log")[1] is a type of website,

usually maintained by an individual with regular entries of

commentary, descriptions of events, or other material such as

graphics or video. Entries are commonly displayed in reverse-

chronological order.

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As of December 2007, blog search engine Technorati was tracking more than 112,000,000 blogs.

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http://www.youtube.com/watch?v=livzJTIWlmY

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http://gapingvoid.com

/2006/09/21/case-study-english-cut/

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Why?

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Expertise

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Passion

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Authority

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Interaction

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Engagement

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Relevance

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Expertise

Interaction

Engagement

Passion

Relevance

Authority

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“ROI: Return on Irrelevance”

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Image courtesy of Hermanus Backpackers’ photostream: http://www.flickr.com/photos/hermanusbackpackers/3343254977/

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Want: engagement, interaction, brand loyalty, feedback, customer relationships....

Demonstrate: expertise, passion, openness , authority

How: through your blog

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Guess what: words, images, video carry more weight than sales and marketing broadcast messages

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READWRITE

CONVERSE

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Contact me

E: [email protected]: 020 7193 6627M: 07951 025 029Twitter: @abargeBlog: www.klaxonmarketing.co.ukLinkedin: http://uk.linkedin.com/in/andybargery