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Intro to Law Blogging: How to Use a Law Blog to Grow Your Practice
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Intro to Law Blogging Kevin O'Keefe CEO & Founder, LexBlog, Inc.
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Transcript of Intro to Law Blogging: How to Use a Law Blog to Grow Your Practice
Intro to Law Blogging Kevin O'KeefeCEO & Founder, LexBlog, Inc.
Why blogs work for business development?
Leading lawyers publish & speak
Dominate on search engines iEstablish intimate relationships of trust
Become better lawyer
Grow network
Life changer
U.S. top 200 firms blogging
Growth in blogs (in those firms)
Relationships
Word of mouth
Net accelerates relationships and word of mouth
What am I passionate about?
Niche focusiWhat type of work do I want to do?
What type of clients do I want to work for?
How will I measure success?
Strategy first in law blogging
Independent publication
Separate website and domain iTitle of blog
Branding publication vs website branding
Complement not match website design
Importance of design
Setting up a blog
MichiganEmploymentLawAdvisor.com
Independent
Authors link to website bios iLogo links to firm website
Website strategically highlights blogs
Relationship to website
BABC-FinancialServicesPerspectives.com
Posts
Categories iTags
Individual authors
Comments
About, services & contact pages
Elements of blog
Self-up on existing platforms
Professional turnkey solutionsiWordPress as core platform vs others
How to get blog going?
NewMiamiBlog.com
Clear title for indexing and sharing
Beginning sentence summarizes pointiScannable Bullets Block quotes
Conversational tones
Elements of good blog post
Images
Write about others
Let clients knowiWise use of social mediaPress releases?
Bold announcements?
Draw attention to my blog
Grow network
Trusted authority and 'go to' lawyeriBetter lawyer
Valuable business realized
More enjoyable life
Life changer
Success?
ChinaLawBlog.com
Time commitment
FrequencyiComments All the blog subjects covered
Common questions
Group versus single author
Aim high
Why not you?
https://www.linkedin.com/grp/home?gid=63909
Join our legal blogging group
Strategic consulting Professional designProfessional services publishing platformCoachingHostingFirm-branded email notificationsSearch engine optimization - SEOOngoing support Syndication and distribution
LexBlog's professional turnkey solution
More information: LexBlog.com
Questions
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