BlackPepper Pitch Deck Summer '16
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Transcript of BlackPepper Pitch Deck Summer '16
PROBLEM
Restaurants post to social media.
Foodies use restaurant discovery sites.
SOLUTION A social network for restaurants + foodies.
Restaurants post photos, menus, and events.
Foodies discover and follow restaurants.
And they invite friends out to restaurants and events.
USE CASES Order a dish that was recommended by a friend.
Follow daily happenings at your favorite rooftop bar.
Instantly find which bars are playing the Pacquiao fight.
Organize large dinner groups with the click of a button.
Follow restaurants feature
Neighborhood feed feature
Dish logging feature
Let’s Eat feature
WHY NOW?
The Birth of the Foodie
50% of millennials now consider
themselves foodies.
The Rise of the Concept Restaurant
80% of restaurants use social media as a marketing tactic.
+
MARKET SIZE 375k urban, millennial, foodies in the SF Bay Area. 14.5M across all major U.S. metropolitan areas.
TAM - Urbanites (116M)
SAM - Millennial Urbanites (29M)
SOM - Foodie Millennial Urbanites
(14.5M)
BUSINESS MODEL
Ticketing 375k users x 1 ticket/month $30 x 3% charge x 12 months = $4M/year.
Third Party Advertising 375k users x 2 site visits per week x 6 pages per visit x 52 weeks x $10 CPM = $2.3M/year.
Premium Restaurant Profile 2000 restaurants x 5% use premium x ($1000 photography x 1 year + $1000 social media management x 12 months + $75 job posting fee x 9 new employees per year) = $1.4M/year.
Future Feature Suite Mobile offers, loyalty programs, coupons, shift management, delivery, reservations, marketplace, and merchandise.
COMPETITION
Crowd sourced Owner sourced
Food
cen
tric
G
ener
al p
urpo
se
Foodspotting (2M users) Zomato (19M users) OpenTable (15M users) Chefs Feed (1M users) Thrillist (16M users)
BlackPepper
Foursquare (55M users) Yelp (142M users) Trip Adviso (340M users) Goog le (2.5B users)
Facebook (1.5B users) Instagram (400M users) Eventbrite (80M users) Twitter ( (310M users) Living Soc (20M users) Groupon (48M users)
COMPETITIVE ADVANTAGES
Reverence for food Aesthetic focus Restaurant network
First to market Unique foodie features Taste preference IP
GOALS
Ally with the best restaurants
Increase the number of social outings
Own food.
PROGRESS