B2B Marketing Intech 2016

TAKEOUTS FROM B2B INTECH LONDON 2016Taking the pulse on modern B2B marketing in technology

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YOU NEED TO ESTABLISH A COMMON LANGUAGE IF YOU’RE TO HAVE BETTER CONVERSATIONS WITH SALES. (JEREMY BEVAN, CISCO)

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WHEN IT COMES TO CONTENT, PEOPLE WILL ONLY ENGAGE WITH YOU IF YOU’RE INTERESTING.(JEREMY BEVAN, CISCO)



MARKETING IN TECHNOLOGY HAS NEVER HAD MORE POWER IN THE BUSINESS. (PETE JAKOB, PURPLE SALIX)



YOU HAVE TO CONTINUALLY REINVENT YOURSELF TO SURVIVE. (KIERAN KILMARTIN, PITNEY BOWES)



UNDERSTAND BOTH THE EMOTIONAL AND RATIONAL DECISION POINTS. (KIERAN KILMARTIN, PITNEY BOWES)



WE NEED TO THINK HOW WE INFLUENCE THE INFLUENCERS. (KIERAN KILMARTIN, PITNEY BOWES)



IF YOU'RE NOT INVESTING IN VIDEO TODAY, IT'S AN AREA YOU REALLY, REALLY NEED TO THINK ABOUT. (KIERAN KILMARTIN, PITNEY BOWES)



EVERY ORGANISATION SAYS THEIR MARKETING DATA IS RUBBISH, YOU NEED TO FOCUS ON CONTINUOUS IMPROVEMENT. (KIERAN KILMARTIN, PITNEY BOWES)



MANY ORGANISATIONS ARE USING PROCESSES MORE SUITED TO THE FIRST TELEPHONES THAN TODAY’S SMARTPHONES.(TIM HUGHES, ORACLE)



SOCIAL SELLING IS ABOUT ADDING VALUE TO THE INDIVIDUAL. (TIM HUGHES, ORACLE)



I WILL MAKE A JUDGEMENT ON YOU BASED ON YOUR LINKEDIN PROFILE. (TIM HUGHES, ORACLE)



CONTROL WHAT YOU CAN, DON'T TRY TO CONTROL EVERYTHING. (JON MOGER, ARUBA)


13WHERE DO I INSERT MYSELF INTO THE RIGHT AREAS TO HAVE VALUE FOR THE CUSTOMER? (JON MOGER, ARUBA)

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AVOID BEING PARALYSED BY PROCESS, FOCUS ON ACTION AND PERSONAL ACCOUNTABILITY. (JON MOGER, ARUBA)



MAKE SURE YOU UNDERSTAND CONTENT AT DIFFERENT LEVELS AND HOW THEY LEAD TO AN INDIVIDUAL. (JON MOGER, ARUBA)



THERE'S NO SUCH THING AS A PERFECT MACHINE IN MARKETING, KICKSTARTING THE PROCESS AND GAINING MOMENTUM IS KEY. IT'S ALL ABOUT ACTION. (JON MOGER, ARUBA)



WE TRUST PEOPLE WHO ARE JUST LIKE US. (ROBIN HAMILTON, INEVIDENCE)



MOST PEOPLE CREATE CASE STUDIES IN PORTRAIT, YET THE WORLD READS ON SCREEN IN LANDSCAPE. (ROBIN HAMILTON, INEVIDENCE)



PEOPLE'S ACTUAL BEHAVIOUR TELLS YOU WHAT THEY'RE REALLY INTERESTED IN, NOT THE BOXES THEY TICK. (MARK SALLOWS, TURTL)



THE FOUR CRITICAL INGREDIENTS OF A GREAT DIGITAL EXPERIENCE: BE COMPELLING, BE PERSONAL, BE USEFUL, BE EVERYWHERE. (SIMON MORRIS, ADOBE)



MANY OF THE BASIC PRINCIPLES OF BRANDING ARE JUST AS TRUE NOW AS THEY HAVE ALWAYS BEEN. (SIMON MORRIS, ADOBE)


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B2B Marketing Intech 2016

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