As The Prop Turns... Improving DZ Culture
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Transcript of As The Prop Turns... Improving DZ Culture
AS YOUR BUSINESS SCALES, SO DO YOUR PROBLEMS.
James La Barrie
AS THE PROP TURNS…IMPROVING YOUR CULTURE AT YOUR DZ
DROPZONE.MARKETING
MY GOAL FOR THIS WORKSHOP ARE: ▸ TO CHALLENGE - you to think differently
about your business and how to make it better.
MY STORY - 2012
SUCCESSFUL BUT UNHAPPY
▸ 30% year over year growth
▸ Everyone was making more money
▸ DZ was Thriving
▸ EVERYONE UNHAPPY
▸ Est. Link Exchange in ‘96
▸ ’09 - purchased by Amazon - $1B+
▸ Sells to Microsoft | $265M
▸ CEO of Zappos 1999
▸ ’08 - $1Billion in sales
More difficult to work at Zappos than to get into Harvard
Four Weeks of Training
Offer $2,000 To Quit in Week 1
Offer $3,000 To Quit in Week 2
Core ValuesAuthenticity - We are true to the outdoors.
Quality - We provide trustworthy products and services.
Service - We serve others with expertise and enthusiasm.
Respect - We listen and learn from each other.Integrity - We live by a code of rock-solid ethics, honesty and decency.Balance - We encourage each other to enjoy all aspects of life.
“Culture isn’t the most important thing. Culture is the only thing.”
—Jim Senigal, Former CEO Costco
“Costco’s mission is to continually provide our members with quality goods and services at the lowest possible prices. In order to achieve our mission we will conduct our business with the following Code of Ethics in mind:
1. Obey the law
2. Take care of our members
3. Take care of our employees
4. Respect our vendors
PASSING P.A.T. & Working at REGENT PARK GC
2 YEARS AT REGENT PARK GC
4 YEARS AT REGENT PARK
STARTING AT SKYDIVE CAROLINA
FIRST 4 YEARS AT SKYDIVE CAROLINA
LAST 5 YEARS AT SCPC
EST. BEYOND MARKETING
4 YEARS IN
DOES YOUR STAFF HAVE A CLEAR UNDERSTANDING OF YOUR EXPECTATIONS?
ARE YOUR EXPECTATIONS IN YOUR HEAD ONLY?
VIEW THIS SLIDEDECK
CONTACT: JAMES LA BARRIE
E-MAIL: [email protected]
Telephone: (704) 268-9338
Web: http://dropzone.marketing