Presented by:

Nick Footer | Anvil Media, Inc. | Business Development ExecutiveTwitter: @nickfooter | nickf@anvilmediainc.com

Jeff Linton | Act-On Software | Senior Manager, Product MarketingTwitter: @ActOnSoftware | Jeff.Linton@ActOnSoftware.com

Lead Generation and Lead Nurturing

Anvil | Digital Marketing Agency

Anvil Media, Inc. is a digital marketing agency specializing in search engine optimization, pay-per-click management, online reputation management,

mobile marketing, social media marketing, web analytics, and site conversion optimization services.

Anvil | Keyword Research

Anvil | What Is A Keyword?

Anvil | Keyword Research

Anvil | Why Should You Care?

Title

Do you own one of these?

Anvil | Keyword Research

Anvil | Impact Of Google Instant

Anvil | Keyword Research

Anvil | Keyword Tools

Anvil | Organic Listings

Anvil | SEO - Content

BlogWhitepapersReviews/FAQVideosWebinarsPodcastsPress ReleasesArticlesGlossaryNewsletter Archives

Anvil | SEO - Code

HTML textCSS (Cascading Style Sheets)Breadcrumb navigationRobots.txt File404 Error Pages301 redirects & CanonicalizationXML & HTML Sitemap

Anvil | Code – 404s

Anvil | Code – Tag Optimization

Keyword used in title tagKeyword used in meta description (for click throughs)

Links are a “vote” for your websiteEach site that links to you tells the search engines that your site must be useful and important.

Why Do Search Engines Care About Links?

Your Site

Another Site

Another Site Another

Site

Your site must be good since others link to it. I

will rank it higher!

Anvil | Credibility - Links

Anvil | Credibility – Anchor Text

Anchor Text: The text that, when clicked on, links to another website. Images don’t have anchor text.

Nofollow: Only visible in website code. Tells search engines NOT to pass any “link” value.

The anchor text in this link is “ROI Revolution”

Anvil | Local SEO

Local Search Stats | Growing Local Results Constantly Changing

Anvil | Local SEO Example

Anvil | Paid – Search Engines

Anvil | Paid – Components

Search Engine

Keywords

Ad CreativeLanding Pages

Conversion

Anvil | Paid – Ads

Headline = 25 Characters

Description Line = 35 Characters x 2

Display URL = 35 Characters

Anvil | Landing Pages

It’s all about User

Experience

Keywords in Headline

Keywords in Body Copy

Fast Loading Images & Page

Privacy Policy - About Us

Clear Call to Action &

Relevancy to Ad

Anvil | Paid - Conversion

In the end, we need to get the user to do what we want them to do.

Anvil | Paid – Display Networks

Contextually based resultsWe call this the “Content Network” or “Display Network”1000’s of Websites in Network

Anvil | Text Display Ads

Anvil | Display Image Ads

Anvil | Paid – Social

Lots Of Networks | Demographic TargetingHyper Targeted Ads | User DataFree Advertising | Test FirstLanding Pages | Convert

Anvil | Social - Facebook

800 LB Guerrilla | 1 billion users by AugustUnique Content | Landing TabsBuild Prospects Lists

Anvil | Social - Facebook

Anvil | Social - Twitter

Customer Service | Listening Programs

Anvil | Social - Twitter

Engage | Not Push Marketing Platform

Anvil | Social - LinkedIn

Q&A | Proven Thought Leadership

Anvil | Social - LinkedIn

Groups | Foster Collaboration

Anvil | Social - YouTube

Recently Updated | Premium Channels

Anvil | Social - YouTube

Sales Tool | Interactive

Anvil | Social – Google+

Fastest Growing | 100 Million Users

Lead Generation Channels

Organic, Paid, Social Leads | Now Convert!

2008 | Beaverton Oregon

Raghu Raghavan | CEO Founder of Responsys | 2 IPO’s

Fastest Growing SaaS

600 | 2 Years

Act-On | Marketing Automation

46% Increase | Annual Revenue 26% Increase | Lead Conversions 25% Decrease | Cost Per Lead

Marketing Automation | Success

Importance | Marketing Automation

Sales | Marketing Align Sales | Marketing | Customer Buying Process

Remove the Unknown for Sales Why is this a Lead

Removes the Complexity All-in-One

Marketing Bigger | Stronger | More Effective for Less

Lead Nurturing | Conversions

Understanding | Targeting

Segmentation | Planning

Nurture | Drip | Re-Market

Demo | Free Trail | Contact Sales

Top Performing organizations outperformed everyone else by 2-3x in revenue growth and lead-to-sales conversion. These organizations are 3x more likely to use a Marketing Automation tool.

Gleanster Research - 2011

Steps to Increase Revenue Today

Develop Content

Keep Score

Cadence | Progression

Align | Handoff

Track | Measure &Refine | Repeat

Revenue | Content

Focus | End in Mind

Solving Specific Issues

Why it that Important

Who Gets What

Specific Content

Create a Plan

Revenue | Keep Score

Custom to Meet your Needs

Profile Based

Behavior Based

B.A.N.T.

Value = 10..20..30

Revenue | Cadence & Progression

Timing When

How Much

How Often

Automation Tools

Progressive Forms (pre-fill)

Landing Pages - Email

Convert | Track | Report

Revenue | Align & Handoff

What is a Lead

MQL to SQL

Who Decides

The Goal

Automation Tools

Scoring | Qualification

Setting Triggers

Increase Revenue Today

Track | Measure | Refine | Repeat

Drip Marketing

Segmentation

Landing Pages

Webinars

Registration Forms

WebsiteContent

Start Today

Start Simple | K.I.S.S.

Plan with End in Mind

Informative Webinar Topics - Videos – Best Practices

Marketing Automation{ 46% Increase in Revenue }

{ 26% Increase in Lead Conversions }{ 25% Decrease in Cost / Lead }

Contact

Nick Footer Business Development Executive

Anvil Media, Inc.310 NE Failing StreetPortland, OR 97212

503.595.6050 x228 office503.481.6629 cellnickf@anvilmediainc.comTwitter: @nickfooterLinkedIn: nickfooter

Upcoming Anvil Webinars

March 21st, 2012 – 10am PSTLocal SEO

April 18th, 2012 – 10am PSTSite Search

May 16th, 2012 – 10am PSTAdvanced Analytics

Find Out More and Registerhttp://www.anvilmediainc.com/search-engine-marketing-webinars