Lead Nurturing 101

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Lead Nurturing 101 Things to Consider Before Your First Campaign Presented by: Derek Grant, VP of Sales

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Presented 11.3.10

Transcript of Lead Nurturing 101

  • 1.Lead Nurturing 101Things to Consider Before Your First Campaign
    Presented by:Derek Grant, VP of Sales

2. What is Prospect Nurturing?

  • Delivering relevant content to prospects over time

3. Designed to move the recipient forward in the sales process 4. Push v. Pull content 5. Aberdeen Group 80% of Best Class Companies will nurture in 2010.


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