01.02.2017 aroos@

google.com

CLOSE YOUR EYES

01.02.2017 aroos@

google.com

Andreas Roos

Google ZOO on hammers, nails and innovation scaffolding

THE FLOW Google ZOO on hamm

ers and nails - 1.02.2017

1. Intro2. What’s the ZOO3. Innovation Scaffolding4. Mindsets/Behaviors5. User focused formats6. Experiments7. Hammers & Nails8. Close & Questions

THE ZOOA CREATIVE THINK TANKFOR BRANDS& AGENCIES

HOW?BUSINESS PROBLEM

USER CENTERED

INNOVATION/

CREATION

EXPERIENCE/SERVICE

COMMUNICATION

PRODUCT

BRAND

AGENCY+GOOGLE ZOO

SPEED

TECH FOR THE SAKE OF TECH?

TECH FOR THE SAKE OF TECH?

Focus on the user. “There is no substitute for personally watching and listening to real people”- Larry Page

WHAT IS THE ULTIMATE ELEVATOR RIDE?

THE COOLEST ROOM EVER?

TOOTHBRUSH TEST

INNOVATION PROCESS ANYONE?

START

INNOVATION PROCESS < INNOVATION SCAFFOLDING

START

PROCESS IS PRESCRIPTIVE

SCAFFOLDING IS DESCRIPTIVE

ONLY FRAMING AND NAMING?

VS

INNOVATION SCAFFOLDING

User-centered formats

DESIGN THINKING

EMPATHYIDEATION

(10x THINKING)

PROTOTYPING

INNOVATION SCAFFOLDING

Mindsets/Behaviours

MINDSETS / BEHAVIOURS

- Deliberate behavioral design- No immunity

INNOVATION SCAFFOLDING

Mindsets/Behaviours

User-centered formats

ONE BIG PROBLEM

- Intuition is not proof

BRAINSTORMING

WE HAVE SOME PROOF

BECAUSE...

PSYCHOLOGICAL SAFETY

THE EXPERIMENT

THE EXPERIMENTEMPATHY IDEATION PROTOTYPI

NGMINDSET/BEHAVIOR

MINDSET/BEHAVIORMINDSET/BEHAVIOR BALLOON

TOWERS

ROCK, PAPER,

SCISSORS

2 TRUTHS

EMPATHY

EMPATHY INTERVIEW

SURVEY

EMPATHY EXPERIENCE

IDEATION

IDEATION CREATIVE MATRIX

BRAIN WRITING

SHIT IDEAS

PROTOTYPINGPROTOTYPI

NG ROLEPLAY

GRANDPAPROTOTYPI

NG

LEGO MODELS

T

WHAT ABOUT THE OUTCOMES?

MEASURING WHAT?

MEASURING OUTCOMES

- QUALITY- QUANTITY- GROUP ENJOYMENT- GROUP PERCEIVED QUALITY

EXPERIMENTING WITH INNOVATION SCAFFOLDING SOUNDS AMAZING!

But I came for the hammer & the nails....

BUILD YOUR TOOLBOX

- From one tool to a toolbox- Built for speed- Counterintuitive often wins

ONE LAST THING...

WHY ARE BOOSTERS THIS SIZE?

PREVIOUS THINKING RESTRICTS FUTURE THINKING

ALL THE TIME

EVERYWHERE

PRESCRIPTIVE PROCESS IS NOT HELPING

WE RESTRICT THINKING TO WHAT IS INSTEAD OF WHAT CAN BE

Innovation “make changes in something established, especially by introducing new methods, ideas, or products.”

NOT LIMITED TO THE HORSES ASS

Break thinking“Breakthrough thinking requires you to break through something, and that something is your normal linear thinking pattern.”

Source: Matthew May - “In pursuit of elegance” on how to create truly original work

3 THINGS TO-DO ON FRIDAY

FRIDAY MORNING TO-DO LIST

- Setup flexible innovation scaffolding- Experiment, since intuition is not proof- Block calendar for the award/royal visit

FINAL EXPERIMENT: COMMITMENT“HIGH FIVE COMMITMENT”- On my mark- Turn to a partner (3 is ok) and share

one thing you’ll do differently tomorrow

- I will count down (3,2,1) and we do a synchronized “high five of commitment”

THANK YOU!QUESTIONS?

Questions, ideas, cool projects? Contact: lordroos@google.com