Document Control Abayomi Odeleye Nottingham University Computer Science.
Abayomi Baiyere & Jaspar Roos
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Transcript of Abayomi Baiyere & Jaspar Roos
AbayomiBaiyere&
JasparRoos
Disruptive Innovation at the Bottom of the Pyramid
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Trends and Future of Sustainable Development9-10 June 2011, Tampere Finland
Introduction: Disruptive Innovation [ DI ]
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Introduction
Objectives
Methodology
Leading Company
DIBOP Research
Disruptive Innovation
Conclusion
Results
Introduction Bottom of the Pyramid [BOP ]
Introduction
Objectives
Methodology
4000 MPeople
DIBOP Research
Conclusion
Results
75–100 M
[BOP]
TOP
Less than $4 per day
$55+ per day
The Curiousity. [ DIBOP ]
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
Conclusion
What?
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
Can DI occur at BOP? Can DIBOP
impact sustainability
of top companies?
How should DIBOPs be dealt with?
How?
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
Prior Research
Interviews
Simulation
Clarifying Basics. Innovations
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
•.Radical
•.Discontinuous
•.Disruptive MarketSimple
Non Mainstream/www.computerservicestoronto.com/
Telephone, Light Bulb
Mobile phone, Inkjet printer
Clarifying Basics. BOP Redefined
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
Global
•.Regional
B2BSME
Fortune 500
BOP
BOP
BOP
Traditional BOP
BOP
How? Contd. DIBOP Simulation
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
Agent Based Modelling
DIBOP Simulation
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
www.justdotdot.com/dibop/dibop.html
Contribution: Mathematical Model
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
DI = Disruptive innovation
I = innovationNE = New Entrant
= factor of disruptiveness
Contribution: Scenario Model
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
Low Innovation
High Innovation
BOP FocusTOP Focus only
Contribution: Theory Proposition I
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
The impact of a DI is independent of its region of occurrence, but is limited by the spread of the industry it disrupts.
Industry
Contribution: Theory Proposition II
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
The level of DIBOP occurrences can influence the gap between companies at the TOP and the BOP.
Contribution: Role of IT
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
IT capabilities not just for today but for tomorrow.
"There's a way to do it better—find it."— Thomas Edison
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Contribution: Disrupted Disruptions
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
stepping stones to the core disruption. Minicomputer to PC
…snuffed out early by competitors likely to be disrupted.
Not Igno
red -
Shell
Alt. en
ergy
Slow Velo
city
N
okia
Inter
net o
f Thin
gsCom
petito
rs
Micr
osof
t
Offic
e Liv
eNon M
ainstream G
oogle
ads
Contribution: Why DI’s are Ignored.
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
The mystery of listening to customers
The pit of financial projections
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Research Answers
Introduction
Objectives
Methodology
DIBOP Research
Conclusion
Results
Can DI occur at BOP?
Can DIBOP have impact on top companies?
How should DIBOPs be dealt with?
Yes
Yes
..not because it is DIBOP but because it is a DI
AmbidextrousOrganization
Business Model Rethinking
Portfolio Diversification
Abayomi Baiyere
Disruptive Innovation at the Bottom of the Pyramid
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Thank You!