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PRESENTED BY:

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GCMMF AMUL GujaratCooperativeMilkMarketingFederation,

PO Box 10, Amul Dairy Road, Anand 388 001,Gujarat, India

MILKFED VERKA The Punjab StateCooperativeMilk

Producers'FederationLtd.

SCO 153-55, Sector 34-AChandigarh -160022 (INDIA)

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Amulstands forpricelessin Sanskrit

Farmers Organisation

Establishedin 1946

Marketleadersin Butterproducts Turnover 25billion

AMULS PRODUCTS BREAD SPREADS,CHEESE RANGES,MILK

POWDERS

FRESHMILK, ICE CREAMS,CHOCOLATES

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y Establishedin 1973

y Turnover Rs. 1158 crores

y

Farm

ersO

rganisationy Cheapprice

y Strong DistributionChannels

y VERKAS PRODUCTS

MILK, BUTTER, YOGURT,CHEESE, ICECREAM,SWEETS,MILK POWDER, DRINKS

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SUPPLY CHAIN DESIGN & STRATEGY

TRANSPORT PLANNING

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MILK PROCUREMENT AMCUS,the AutomaticMilkCollectionUnit Systemsare

empoweringthe farmersbyemploying IT atvillageco-

operativesocieties They havetheirownproductionunitandcattlebreeding

farms

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PRODUCT HANDLING Mechanized

Automated

WAREHOUSING Mergingproducts from

Multiplesuppliers.

BulkMilkCoolers

CHILLING ROOM

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PACKAGING Full measurestaken

(Natureof productisperishable)

Fullproductinformationavailableonpack. Packaging materialsused

Plastic

Card Board

Metal

Glass

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TRANSPORTATION Mostpopular methodof transportation

Methodused Road, Own Rail Track

Modeof transportation Own Trucks, Vans Provideeasyandpointtopointservice

AMUL Railway Track

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MILK PROCUREMENT Fresh milkisprocured from the milkproducerstwicea

daythrough villagelevelsocietiesdirectlywithouttheassistanceof any middleman.

Verka hasitsownproductionunit

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PROCESSING CMP - 152 BulkMilkCoolers havebeeninstalledinthe

societiesand many moreareinpipeline

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PRODUCT HANDLING Manual

Mechanized

WAREHOUSING BulkMilkCoolers

Mergingproducts from Multiplesuppliers.

DecentralisedMgt.

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PACKAGING Full measurestaken

(Natureof productisperishable)

Fullproductinformationavailableonpack. Packaging materialsused

Plastic

Card Board

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AMUL UNIT

SUPPLIERS(FARMERS)

CUSTOMERS

RETAILER

CUSTOMERS

OWNOUTLETS

RETAILER

SUPPLIERS(FARMERS)

VERKA UNIT

AMULPARLOUR

WHOLESALER

SUPPLY CHAIN

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AMUL VERKA

TransportManagement System

HUB and SPOKE System HUB and SPOKE System

Collection of MilkUpstream Flow

AMCUSfrom farmersbytrucks FarmersbybicycleorMotorcycle

Collected Milk fromWarehouse Storageto Processing Unit

AMUL Trucksareusetotransport milk

Milktransportedby VERKAtrucks

Distribution of MilkDownstream Flow

Own Railway TrackstoDeliver finalproductstoretailers

Finalproductisreloadedontrucksto reach atMultiplefinaldestinations

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DISTRIBUTION CHANNEL DOWNSTREAMFLOW

PROCUREMENT CHANNEL UPSTREAM

FLOW

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Amul Unit Production, Processingand PackagingUnit

H Hub forcollectionandstorage fordistribution to Retailers

AmulUnit

H

H

H

H

H

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-collectionof milk fromfarmersatvillagelevel.

-distribute milktocostumers.

VERKA UNIT-Production,Processing and Packaging unit.

VERKAUNIT

H

H

H

H

H

H

H

H

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