The modern face of Amul

TO STUDY THE BRAND AWARENESS AMONG PEOPLE AND THE EXPANSION OF THE DISTRIBUTION CHANNEL OF AMUL ICECREAM. Submitted By:

NIKUNJ RISHI (PGDBM 3rd SEM)

NEW DELHI INSTITUTE OF MANAGEMENT(NDIM)NEW DELHIACKNOWLEDGEMENTS

Success often comes to those who dare and act: it seldom goes to Timid "

Jawaharlal Nehru.

Expression of mind by words is a difficult task; I find when it comes to an appeal of fathomless gratitude and obligation. So first of all, I owe my head heartily to all who have been inspirational , motivating and supportive throughout my project work undertaken and endowed me with the most precious knowledge , the most powerful of all. Yes! My report is the sensible team effort of all those people mentioned, or not mentioned here. Still, it is too less to express my deep thanks to them.

It is with fathomless gratitude that I express my benevolent thanks to my reverend project guide Mr Sudhir Gupta , and Mr. Shekhar Khandpal not only for giving excellent guidance , unabated inspiration but also for his never ending willingness to deliver generous research methodologies , timely attention and kind interest , since beginning of my course. I shall forever ellence, honesty and respect for the moral and ethics. their vision and perception of the uncommon fostered my brain to strive me towards perfection. I consider myself very fortunate to work with to work with such a disciplined and principled personalities with a futuristic view, providing moral support, constant encouragement valuable guidance in-spite of there busiest and hectic schedule.

It is my privilege to extend my deep sense of thanks to mr. Rinku Kumar for providing all the necessary facilities.

I express my sincere and heartful thanks to Dr. J.R. ARORA( New Delhi Institute of Management, Tughlakabad, New Delhi)for their full support and guidance. .

I am immensely thankful to all teaching and non- teaching staff members of my Institute for their kind cooperation and support to make the dissertation a successful task.

NIKUNJ RISHI

Declaration

I NIKUNJ RISHI, a student of New Delhi Institute of Management hereby declare that all the information, facts and figures furnished in this report are based on my own findings and experience collected, during my project in AMUL Industries Ltd. This information has been used for purely academic purpose.

I hereby declare the material provided in this report is original and has not been submitted anywhere for any other diploma or degree.

The project report is the result of my own hard work and self belief.

NIKUNJ RISHI

TABLE OF CONTENTS 1.INTRODUCTION

2.Modern face of AMUL3. Overview on Gujarat Cooperative Milk Marketing Federation

4. AMUL values5. Mission and Journey

6. SWOT Analysis7.Project Objective8.Research Design9 Distribution Process

10.Trade Schemes

11.Findings12.Conclusion13.Recommendations14.Limitations

15.Annexure

INTRODUCTION

AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover: Rs. 37.74 billion in 2005-06). Today Amul is a symbol of many things. Of high-quality products sold at reasonable prices. Of the genesis of a vast co-operative network. Of the triumph of indigenous technology. Of the marketing savvy of a farmers' organisation. And of a proven model for dairy development.Amul Ice Creams

AMUL ICE CREAM is made from Milk and Milk products, Sugar, Stabilizers & Emulsifiers.

Composition: Milk Fat 13.5% to 14.5%

Total Solids 40% to 41%

Sugar 15% Approx.

Acidity 0.17% to 0.19%

Protein 3.9% to 4.1%

Food Energy Value:Calories per 100 ml -196.7 kcal

Flavours:Vanila, Strawberry, Pineapple, Orange, Rose, Mango, Chocolate, Honey-Dew-Melon, Tutti Frutti, Litchi, Kesar Pista, Kaju Draksh, Butterscotch, Chocochips, Rajbhog and Cashew Break.

Packaging:50 ml cup, 100 ml cup, 500 ml pack,1 litre pack, 4 litre pack, Chocobar, Ice candies, Cones and Kulfies.

Special Features:Various varities of Ice Cream can be made from the basic mix by addition of required amount of permissible colours and flavours. Dry fruits and nuts would be used for making premium varities of Ice Cream.

The modern face of Amul

The nineties brought in some winds of change. Liberalization of the countries economy was being talked about. In the milk business the scene had changed from one of shortages of self sufficiency. While everything seemed to be going well, there was a growing realization of the need to manage effectively the ever expanding milk business in tune with changing times. Would the dairy managers be able to handle the business through the existing systems and processes? Two factors needed attention (1) How to cater to ever changing aspirations of the customers and, (2) How to improve the quality of products and services that GCMMF offered. The organization had to brace themselves to effect the change fast and with as little pain as possible. Information technology had to be incorporated in our systems and the organizations made learning organization through perpetual training and retraining.

In 1994, to facilitate the above information GCMMF decided to introduce the concept of Total Quality Management (TQM) with its twin pillars of customers focus and continuous improvement. This package entailed employee involvement, waste reduction, problem solving techniques and improvement of the processes, together with continuous training. Shri B.M. Vyas who had then just taken over as the managing director of GCMMF took up this gamble and decided to lead the organization from the front. He was ably assisted by Shri James Joseph (now in U.S.). Six years down the line and organization has been transformed.

Amul "Utterly Delicious" Parlours

Amul has recently entered into direct retailing through "Amul Utterly Delicious" parlours created in major cities Ahmedabad, Bangalore, Baroda, Delhi, Mumbai, Hyderabad and Surat. Amul has plans to create a large chain of such outlets to be managed by franchisees throughout the country. We have created Amul Parlours at some prominent locations in the country, which are run by the company or its wholesale dealers:

1. Delhi Metro Rail Corporation

2. The Somnath Temple

3. National Institute of Design

4. Infosys Technologies in Bangalore, Mysore & Pune

5. Wipro campus in Bangalore

6. Ahmedabad Municipal Corporation

7. Surat Municipal Corporation

8. Delhi Police

9. Gujarat State Raod Transport Corporation

"Amul Utterly Delicious" parlours are an excellent business opportunity for investors, shopkeepers and organizations. In order to come closer to the customer, we have decided to create a model for retail outlets, which would be known as "Amul Preferred Outlets"(APO).

Gujarat Cooperative Milk Marketing Federation

GCMMF: An OverviewGujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.

No. of Producer Members: 2.41 millionSALES TURNOVER OF AMUL ICECREAM IN THE FOLLOWING YEARS

Sales Turnover

Rs (million)

US $ (in million)

1994-95

11140

355

1995-96

13790

400

1996-97

15540

450

1997-98

18840

455

1998-99

22192

493

1999-00

22185

493

2000-01

22588

500

2001-02

23365

500

2002-03

27457

575

2003-04

28941

616

2004-05

29225

672

Amuls Values

Customer orientation

Commitment to producers

Integrity

Cooperation

Excellence

Leadership

Quality

Innovation

Growth orientation new products

Belongingness

Pride in organization

Employee satisfactionAmuls MissionWe at GCMMF endeavor to satisfy the taste and nutritional requirements of the customers of the world, through excellence in marketing by our committed team.

Through cooperative networking, we are committed to offering quality products that provide best value for money.

Journey 2005

GCMMF will be an outstanding marketing organization, with specialization in marketing of food and dairy products, both fresh and long life, with customer focus and information technology integration.

The network would consist of over 100offices, 7500 (4000 urban, 3500 rural) stockists covering at least every headquarter town, serving nearly 10 lakh outlets with a turnover of Rs. 10,000 crores, and serving several cooperatives. GCMMF shall also create a market for its products in neighboring countries.

Amuls Strategic Thrust Areas Build capability of marketing fresh products

Expand marketing of existing products

Identify and market new products

Rationalizing taxes

Integration through IT

Attract and retain quality manpower

Integration of cooperatives with common branding

SWOT ANALYSIS

Strengths:

Demand profile: Absolutely optimistic.

Margins: Quite reasonable

Availability of raw material: Abundant.

Technical manpower: Professionally-trained, technical human resource pool Amul is a reputed and well known company in India, its products are easily recognized by the customers.

Amul has evolved from a single product company to Multi-product Corporation.

Its products range is spread over a wide spectrum, from milk and curd to ice cream and chocolate.

Customers will at least think of using the product once and check its quality, as it is the product of Amul.

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Weaknesses:

Competition: With so many newcomers entering this industry, competition is becoming tougher day by day. But then competition has to be faced as a ground reality. The market is large enough for many to carve out their niche.

Opportunities:

"Failure is never final, and success never ending.

Value addition: There is a phenomenal scope for innovations in product development, packaging and presentation. Given below are potential areas of value addition: Steps should be taken to introduce value added products. This will lead to a greater presence and flexibility in the market place along with opportunities in the field of brand building.

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THREATS:

There is a very tough competition with other brands.

People who are using other brands for so many years, so it is difficult for them to suddenly change the brand and taste that has already been developed.

OBJECTIVE OF RESEARCH

Expansion of the distribution channel of Amul between the distributor and retailers by selling of deep freezers with the aim to promote Amul icecream and to give better facilities and services to the consumers of Faridabad.RESEARCH DESIGN

Research Design consists of three parts:

1. Exploratory Research

2. Descriptive Research

3. Causal Research

An exploratory research focuses on the discovery of idea and is generally based on secondary data. It is preliminary investigation that does not have a rigid design.

A descriptive study is undertaken when the researcher wants to know the characteristics of certain group such as age, sex, educational level, income, and occupation etc.

A casual research is undertaken when the researcher is interested in knowing the cause and effect relationship between two or more variables. Such studies are based on reasoning along well-tested lines.

DATA SOURCE

Data is generally of two types:

1. Primary data

2. Secondary data

Primary Data are those data specially collected for problem in hand. In this study data were collected from primary sources in personal interview of retailers and interaction with consumers by survey method.

These methods of data collection are quite popular. These are the major methods of data collection in the research study.

Secondary Data are those data, which are collected for some purpose other than helping and solving the problem in hand.

Sources of secondary data are:

Old reports

Company records

Magazines

Company web site (http://www.amul.com)

SAMPLING PROCEDURE:

How should the respondents be chosen? To get the most feasible and accurate result, simple random probability sampling method was adopted for direct interview of retailers and cluster sampling was used to communicate the consumers from different apartments of different sectors for the survey.

In simple random probability sampling, probability of being chosen as a sample unit for each unit in the population is equal. Each sample unit from the population is chosen randomly. Probability of being chosen as a sample unit depends upon the population size and no. of sample units to be chosen.

While in cluster (area) sampling the population is divided into mutually exclusive groups (such as city blocks, sectors etc.), and the researcher draws a sample of the groups using random sampling. Sometimes researcher again draws sample units of respondents from the selected groups, It is known as two step area sampling.

SAMPLE SIZE:

Distributors

1

Retailers

25

Consumers

100FIELD WORK:

The field work for research was conducted, which involved face to face interview with distributor and retailers. During the survey, feedbacks have been taken regarding the Amul icecream from the consumers.

RESEARCH APPROACH

Primary data can be collected in various ways: through observation, focused group, surveys, behavioral data, and experiments. During this research data have been collected using survey method. Survey method is best suited for descriptive research. Companies undertake surveys to learn about peoples knowledge, beliefs, preferences, and satisfaction, and to measure these magnitudes in the general population.

RESEARCH INSTRUMENT:

Questionnaire is most common research instrument in collecting primary data during marketing research. A questionnaire consists of a set of questions presented to respondents. Because of its flexibility, the questionnaire is by far the most common instrument used to collect primary data.

DISTRIBUTION PROCESS

PRODUCT FLOW

DISTRIBUTION PROCESS

There is a distributor for every icecream , his job is to ensure the distribution of the product to each and every area and outlet in the sub city.

This distributor works as a representative of the company for the retailers. Further this distributor ensures the supply of milk to the customers with the help of retailers. Sometime distributor delivers the product directly to the customer.

So there are two main players in the distribution process:

1. Distributor

2. Retailers

The company delivers the product to the distributor with the help of C&F agent, and the distributor further distributes the product to the customers with the help of retailers. For this distribution distributor forms a team of sales agents. These sales agents go to every market in the sub city and check for the demand and supply of icecream for the retailers. These sales agents work as a link between the retailers and the distributor. Supervisors are appointed to check the working of these sales agents. The supervisor is responsible for the working of his sales agents.

TRADE SCHEMES

The company gives schemes to the distributor when the quantity is large. The sole purpose of scheme is to encourage the purchase. These schemes may be in the form of discount or in the form of gifts. Other types of schemes are launched for the retailers to encourage the purchase of icecream. These schemes may be issued by the company or by the distributor also. Retailers normally prefer the reduction in the net rate of the icecream as a scheme. Other is to introduce free icecream on the purchase of other. The biggest problem in such type of schemes is that customer demands for the reduction in the net rate rather than anything else. So the retailer always prefer the reduction in the net price rather than the scheme or they prefer the scheme in which icecream is free on other. So that the net effect of the scheme is the reduction in priceDF COMPARISON

PARTICULARS AMUL M-DAIRY

Type Of Freezer Imported From DENMARKIndian Make

CAPACITY300 LTS, 400 LTS300 LTS

ELEC. CONSUMPTIONRS300-400/-PMRS1200/-PM

TEMP.HOLDING12-14HRS.5-8HRS

WHEELSAVAILABLENOT AVAILABLE

WEIGHTLIGHTHEAVY

DEALER MARGIN amul k-walls m-diary

Landing cost 21.3% 20% 17.5%

On MRP 17.5% 16.6% 15%

ANALYSIS OF RESPONSE FROM CONSUMERSNO. OF RESPONDENTS = 100BRAND PREFERENCE

nAME OF THE BRANDNO. OF RESPONDENTS %

amul 30 30

vadilal 9 9

Qwality walls 20 20

Mother diary 34 34

creambell 7 7

Interpretation:- This graph shows that 34% respondents are using MOTHER DIARY, 30% AMUL, 20% QWALITY WALLS, 9% VADILAL, 7%, CREAMBELL . BRAND USAGE IN A weekUSAGENO. OF RESPONDENTS %

Once 34 34

Twice 48 48

More than twice 18 18

Interpretation:- This graph shows that 34% respondents are using ICECREAM once in a WEEK, 48% twice A WEEK, 18% are using it more twice. PREFERENCE FOR VARIANT OF THE BRANDNATURE OF THE BRANDNO. OF RESPONDENTS %

Vanilla 26 26

strawberry 6 6

chocolate 13 13

Ice candies 23 23

Kesar pista 4 4

Butter scotch 19 19

cassatta 9 9

Interpretation:- This graph shows that 26% are preferring VANILLA FLAVOUR, 13% are going for CHOCOLATE, OTHER 19% FOR BUTTER SCOTCH,9% FOR CASSATA, 23% for ICE-CANDIES, 6% FOR STRAWBERRY while 4% are going for the KESAR PISTA. Source of purchase of icecream

Source of purchaseNo. of respondents %

retailers 35 35

suppliers 11 11

vendors 54 54

INTERPRETATION: This chart depicts that 54% are buying icecreams from vendors, 35% from retailers and 11% have suppliers as their source of purchase of icecream. SOURCE OF PREFERENCE

SOURCENO. OF RESPONDENTS %

ADVERTISEMENT 35 35

FRIENDS 7 7

taste 30 30

price 14 14

qwality 10 10

packing 1 1

schemes 3 3

interpretation:- This graph shows that 30% respondents are preferring that brand because of the taste, 35% because of advertisement,14% because of price,10% because of qwality,7% because of friends,3% are using that brand because of available schemes and rest 1% influenced by packaging.SIZE OF ICECREAM PACK PURCHASED

SIZENO.OF RESPONDENTS %

SMALL 49 49

regular 31 31

LARGE 20 20

Interpretation:- This graph shows that 31% respondents are purchasing regular pack, 49% are going for small pack and 20% are purchasing large pack.(For customers not using amul)

No. of respondents=70

PROPORTION OF PEOPLE NEVER TASTED AMUL ICECREAMHave respondents ever tasted amul icecreamNo. of respondents %

yes 21 30

no 49 70

INTERPRETATION: out of the people who are not using AMUL icecream, 30% have tasted it while the other 70% have never tasted AMUL icecream.PROBABILITY OF RESPONDENTS TO USE AMUL

Probability of respondents to use amul No. of respondents %

yes 56 80

no 14 20

INTERPRETATION: 80% of the respondents are ready to accept AMUL as their brand if they would find it better than their current product in use.ANALYSIS OF RETAILER PERCEPTION DEMAND OF ICECREAM IN MARKET

NO.OF RESPONDENTS %

MOTHER DIARY 10 40

AMUL 9 36

VADILAL 1 4

KWALITY WALLS 5 20

INTERPRETATION: 40% of the retailers believe that mother diary is in demand to the customers, 36% say AMUL, 20% have the perception for kwality walls while 4% say vadilal to be in demand.IF PACKING AFFECTS SALES

If packing affects salesNo. of respondents %

yes 7 28

no 18 72

INTERPRETATION: 72% retailers say that packing does not affects sales while 28% believe that it affects sales.

RANGE IN SALES OF ICECREAM

Sales atNo. of respondents %

At M.R.P 23 92

LESS THAN M.R.P 2 8

MORE THAN M.R.P 0 -

INTERPRETATION: 92% retailers sale icecream at M.R.P while 8% revealed that they sell icecream less than M.R.P. SCOPE OF IMPROVEMENTImprovement areaScope of improvement

Credit period 12%

Collection of payment 24%

replacement 64%

INTERPRETATION: 64% retailers believe that there is scope of improvement for the company in the replacement, 24% say that they can improve in the duration of collection of payment, rest 12% talk about the credit period. REASONS FOR PURCHASING ICECREAMReasons for purchaseNo. of respondents %

Price 11 44

Qwality 3 12

Taste 9 36

Schemes 2 8

INTERPRETATION: According to the retailers perception, 44% people purchase icecream because of prce, 36% because of taste, 12% because of qwality and 8% because of available schemes.

PRICE RANGEPrice rangeNo. of respondents %

Rs. 50-100 3 12

Rs. 25-50 5 20

Rs. 10-25 10 40

Upto Rs. 10 8 32

INTERPRETATION: 40% retailers say that icecream in the price range of 10-25 are preferred most by the consumers, 32% say that icecream upto Rs. 10 is purchased the most then 20% of price range Rs. 25-50 and 12% say that icecream of Rs. 50-100 is purchased

Conclusions A brand aims to segment the market in order to differentiate supply and fulfill the expectations of specific group of customers .Today, brands are considered to be greatest strength of the company and the brand image is very important. All the ice cream companies give their own freezers and retailers are not allowed to stock other companies product in it. Only around 3% of the sample covered had their own deep freezers and most of them are hotel owners whose sales are not that high. So for entering the market, supply of deep freezers is extremely important. The freezers now being provided by kwality walls are of two types, the first serves a dual purpose of storage and also a display counter as they come with a transparent glass top. According to the retailers, these freezers have added up to their sales as now the customers can actually see the various icecreams kept inside. Further these icecreams operate on only 200 watts of electricity, can run on an inverter too and the ice-cream doesnt melt up to 5-7 hours. In the course of our project we visited the major markets and shopping areas. Our basic task was to study the potential for Amul icecreams in the market, evaluate customer taste preferences and at the same time sells deep freezer to retail shop network in Faridabad. During our research we discovered that Amul icecreams have already established itself in about Retail outlets in this region. The markets are not all that advanced. Mother diary is the market leader among the domestic brands. Amul at present requires to review its marketing strategies especially concentrating on retailers queries. It already is one of the most renowed household brand name in the country hence all it needs to do is to take full advantage of this fact.

RECOMMENDATIONS & SUGGESTIONS

Companies need to allocate huge budget for advertising, promotion and publicity in order to build a brand image. Studies show that children begin to recognize product brand at an early age. Hence, children should be the target groups for better sales. This industry is most competitive industry. There are large numbers of competitors in this field. In such condition a small loop may create a big problem. The condition is made more though by Mother Dairy, which is dominating in this industry, so only a detained study and full fledged effort can help in good sales to capture the market. Four things are necessary to improve the sales in the sub city:

1. Service.

2. Advertisement.

3. Margin provided to the retailer and distributor.

Advertisement is the most important step to improve sales. The easiest step to improve the sales in the market is the margin provided to the retailers.

CRITICAL SUCCESS FACTORS

More frequency of visit of sales personnel

More timely delivery of stocks

Better replacements

More credit period

Initiative on display by distributor

More schemes provided to the smaller outlets

Aggressive sales promotion schemes are needed due to stiff competition

More emphasis should be given on services

Providing glow sign boards and wall paintings to advertise the product.

LIMITATIONS

Marketing research suffers from several limitations. A large number of problems which are caused by financial constraints, lack of personal contact etc. marketing research only helps managers in decision making process. It provides data and informations to the managers but it can not be a substitute for marketing.

Limitations of Survey:

In this industry, it is very difficult to find the exact figures as the consumption is very low.

There is not a particular trend followed in this industry to promote sales. Actions are taken according to the situations and the situation changes very fast in this industry.

Sales price vary from retailer to retailer, as the cost price is different for different retailers due to schemes given.

The number of shops are very large in number and it is very difficult to cover all of them. More no. of respondents would have provided more accurate results.

CONSUMER SURVEY FORMName of consumer___________________________

Address

___________________________

Tel.No.

___________________________

1. Name the brand of icecream that you prefer?

a. amul

b. mother dairy

c. vadilal

d. kwality

2.How many times do you eat icecream in a week?

a.Once

b.Twice

c.More than twice

3.Which factor influences you to buy a particular brand of icecream ?

a) Advertisement

b) Friends

c) Taste

d) Price

e) Quality

f) Packing

g) schemes

4.Which pack of icecream is mostly bought by you?

Small .

regular.

Large .

5) Which variant of icecream do you use?

a) Vanilla

b) Strawberry

c) Chocholate

d) Ice candies

e) Keasr pista

f) Butterscotch

g) casatta

6) from where do you purchase icecream?

a) From retailers

b) From supplier

c) From vendors

d) Any other source

(For customers not using amul)

7.Have u ever tasted amul icecream

a. yes

b. no

8. If you find it better than your brand would you use it

a. definitely yes

b. no

RETAILER SURVEY FORMName of the shop___________________________

Address

___________________________

Tel.No.

___________________________

Q1) Rate these icecreams in terms of volume of sales

a) Mother Dairy

b) Amul

c) Vadilal

d) kwality

e) Others

Q2) Does packing play any role in promoting sales?

a) Yes

b) No

Q3) How are you selling the icecream?

a) At M.R.P.

b) Less than M.R.P.

c) More than M.R.P.

Q4) Customer purchase icecream because of:

a) Price

b) Quality

c) Packing

d) Scheme

Q5) Is there any improvement possible with distributor on the following parameter? (Please tick ()

Yes

No

a) Credit period

____

____

b) Collection of payment

____

____

c) Replacement

____

____

d) Any other

____

____

Q6) Which price range of icecream is mostly preferred by the customers?

a) Rs.50-100

b) Rs.25-40

c) Rs.10-25

d) upto Rs.10'Tasteful' Amul delectables

Bread Spreads

Amul ButterUtterly Butterly Delicious

Amul LiteLow fat, low Cholesterol Bread Spread

Delicious Table MargarineThe Delicious way to eat healthy

Powder Milk

Amul Spray Infant Milk FoodStill, Mother's Milk is Best for your baby

Amul Instant Full Cream Milk PowderA dairy in your home

Sagar Skimmed Milk PowderWhich is especially useful for diet preparations or for use by people on low calorie and high protein diet.

Sagar Tea Coffee Whitener

Amulya Dairy WhitenerThe Richest, Purest Dairy Whitener

Fresh Milk

Amul Fresh MilkThis is the most hygienic milk available in the market. Pasteurised in state-of-the-art processing plants and pouch-packed for convenience.

Amul Gold Milk

Amul Taaza Double Toned Milk

Amul Lite Slim and Trim Milk

Amul Fresh Cream

Amul Kool Chocolate Milk

Amul Kool Flavoured Bottled Milk

Amul Kool Flavoured Tetra Pack

Cheese

Amul Pasteurised Processed Cheese100% Vegetarian Cheese made from microbial rennet

Amul Cheese SpreadsTasty Cheese Spreads in 3 great flavours..

For Cooking

Amul / Sagar Pure GheeMade from fresh cream. Has typical rich aroma and granular texture. An ethnic product made by diaries with decades of experience.

Cooking Butter

Amul Malai PaneerReady to cook paneer to make your favourite recipes!

Utterly Delicious Pizza

Desserts

Amul Ice CreamsPremium Ice Cream made in various varieties and flavours with dry fruits and nuts.

Amul ShrikhandA delicious treat, anytime.

Amul Mithaee Gulab JamunsPure Khoya Gulab Jamums...best served piping hot.

Gulab Jamun Mix

Amul ChocolatesThe perfect gift for someone you love.

Amul Lassee

Amul Basundi

Consumers

Retailers

Distributor

Factory