AMUL

Presented by – Chris Christian

TYBMS

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AMUL – ANAND MILK UNION LIMITED

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PROFILE

• Founded : 1946

• Chairman : Shri Ramsinh Parmar

• Type : Cooperative

• Industry : Dairy

• Headquarters : Anand, Gujarat

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ABOUT THE COMPANY

• Formed in 1946, as a dairy cooperative movement in India

• A brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation(GCMMF)

• Jointly owned by 3 million milk producers in Gujarat

• Amul Spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world.

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INTELLIGENT MARKETING

• One of the most conservative FMCG , GCMMF spends a more then 1% of its turnover on promotions

• GCMMF has written and re-written rules of the game

• Amul butter girl is one of the longest running add campaigns in the country for 47 years

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PRODUCTS FOR MARKETING

Dry bakery products (Toast and cookies )

Fresh bakery products ( Bread, bun and pizza base)

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RESPONSIBILITIES

• Duration of internship - 1st may to 31st may

• Approached 10 sellers on a daily basis for marketing of the products

• Helped sales increase from 2000 units to 2500 units per day

• The overall sale of fresh bakery(bread) was more than dry bakery (cookies) by 300 units approximately

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FACTORY VISIT

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EXPERIENCE

• Team work

• Building the relations with the clients

• Time Management

• Hands on experience in marketing

• Expanded my professional network

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THANK YOU…