Adv 420 presentation -- Anying Yang
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BRANDING IN DIGITAL ERA -- Chow Tai Fook Anying Yang
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Transcript of Adv 420 presentation -- Anying Yang
![Page 1: Adv 420 presentation -- Anying Yang](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ee42f41a28aba5208b46b3/html5/thumbnails/1.jpg)
BRANDING IN DIGITAL ERA
-- Chow Tai Fook
Anying Yang
![Page 2: Adv 420 presentation -- Anying Yang](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ee42f41a28aba5208b46b3/html5/thumbnails/2.jpg)
Chow Tai Fook
• Founded since 1929 - present• The Largest Hong Kong Listed Jeweler by
Market Capitalization• Philosophy: Sincerity · Eternity• Opened 1000th jewelry POS* in Beijing,
China in 2010
*POS: Point of Sale
![Page 3: Adv 420 presentation -- Anying Yang](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ee42f41a28aba5208b46b3/html5/thumbnails/3.jpg)
![Page 4: Adv 420 presentation -- Anying Yang](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ee42f41a28aba5208b46b3/html5/thumbnails/4.jpg)
Audiences &
Customers
Main products Diamond & Gold jewelryFocal AudienceAnyone with the need of buying jewelryTarget AudienceMarrying couples
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Social medias…
![Page 6: Adv 420 presentation -- Anying Yang](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ee42f41a28aba5208b46b3/html5/thumbnails/6.jpg)
Continues…■WeiboThe most popular social media platform in ChinaDaily posts from Chow Tai FookDaily gold priceEvents and activitiesRelevant major trends
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Internet Marketing
![Page 8: Adv 420 presentation -- Anying Yang](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ee42f41a28aba5208b46b3/html5/thumbnails/8.jpg)
Smartphones and tablets…
![Page 9: Adv 420 presentation -- Anying Yang](https://reader036.fdocuments.us/reader036/viewer/2022062503/58ee42f41a28aba5208b46b3/html5/thumbnails/9.jpg)
Smartphone Applications
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Thank you
--Anying Yang