Adv 420 Final Project
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Transcript of Adv 420 Final Project
Full Digital Strategy: NordstromKathryn Walker
ADV 420
PurposeThis digital strategy will reintroduce
consumers of Nordstrom to the high quality and top end products that are offered and
potentially draw frequent purchases and more visits to the store .
5 Social Media Outlets
• 1) Facebook• 2) Twitter• 3) Instagram• 4) Pinterest• 5) Social Blog
Facebook• Nordstrom’s Facebook will include: – Pictures of top products available at the store and online. – Style tips– Makeover tips using Nordstrom’s Fashion from
professional stylists.
The usage will be recorded by:
-Likes-Comments on posts/pictures-Views on the Nordstrom Facebook Page
Twitter• Nordstrom’s Twitter will include:– Style Topics to Retweet/ Comment on– Links to products of the day and other
promotional offers – The daily tweets will offer certain promotions on
products in a certain time period so the consumer is required to follow up or respond
The Usage will be recorded by:
-Comments/ Retweets-Followers upon the page-(#)’s including the stores name
Instagram• Nordstrom’s Instagram will include:-Pictures of new products and styles-The edited pictures will give the consumer a great and stylish look of what product that the department store provides
The Usage will be recorded by:- Followers of the account- Likes/Comments on the pictures
• Nordstrom’s Pinterest will include:-Pins including a variation of Nordstrom’s products -Instructions on adapting products to their personal life and lifestyle-How-to’s including include style tips in fashion, beauty, and home & gardens.-Links to the direct products that were in the Pin
Usage will be recorded by:-Repins-Followers of the Nordstrom Pinterest account
Social Blog
• Nordstrom’s Social Blog will include:-Point of View from Fashion Designers -Fashion Designers style tips using Nordstrom products including many different brand available
Usage will be included:-Blog posts-Conversations between users and fashion insiders
Internet Marketing
• Changing consumers minds to always think Nordstrom when making a fashion purchase
• Nordstrom becoming a first thought and top Internet search
• Rising awareness for the Nordstrom, a leading brand in luxury fashion
Mobile Strategy
• Taxi and bus advertisements in highly populated cities
• These ads will mention the social media outlets and encourage usage for deals and promotions
• These advertisements will show the 5 social media outlets and the easy access to get to them
Target Audience
• Creating a larger target market to incorporate my social media marketing strategy
• Men and women ranging from ages 25-60 • Ability to reach the social media outlets
Budget
• 12 months= approx. $ 300,000• This budget will be put towards running the
social media outlets, blog, and other promotions offered through the outlets.