1. Coca-Cola Digital MarketingStrategy By: Joshua Lorence

2. Target Market Primary target: Women aged 18-30 Second target: Young Mothers 3. Increase our presence on: Facebook Twitter Youtube 4. Tools & Tactics Contests: Contest number 1: Design the next limited edition Coke can Our team will pick 10 semi-finalists Facebook voting will decide the winner 5. Tools & Tactics Cont. Contest number 2: Create a video and upload it to our Youtubechannel Show us how you like to enjoy Coke with yourfriends. Happiness is the theme Prizes: Coke products Vacations Scholarships 6. Mobile Strategy Increase our mobile advertising New Iphone and Android Applications 7. Internet Marketing Increase our internet advertisements: SEO Google Adwords Monthly interactive advertisements 8. BudgetArea Yearly TotalSEO$120,000Social Media $180,000Mobile Marketing & Advertising $60,000Online Marketing & Advertising $96,000Google Adwords $80,000Miscellaneous expenses $50,000Total$586,000 9. Summary of Our Campaign Increase brand awareness Target young women Become more active on social media 10. Thank you! Questions?