Bosch Global ADV 420
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Transcript of Bosch Global ADV 420
INVENTED FOR AMERICAN LIVESC O R E Y M AC K • ADV 4 2 0 • FA L L 2 0 1 5
The Digital VisionBosch AmericanizationCross Platform StrategyCampaign Timeline
BudgetSocial Media: $296K
$Display Advertising: $600K
$$Search Engine Marketing: 750K
$$$
Web Strategy: “Home Base”
Invented for American Lives
Social Media Strategy
Youtube • Facebook • Twitter#InventedforAmericanLives
Inbound Strategy Video Blog
Bosch’s Great American Road Trip
Email Strategy Weekly Email
Video of the Week • Product of the Week • Story of the Week
Display StrategyNYtimes.com • Monthly Update • Display Description
4 Slide Animation
Ad Space
Search Engine Marketing Keywords
American • Technology • Engineered
Phrases Invented for American Lives • Advanced Technology • Invented for Life
Key Performance Indicators
Click Through Rates Google Analytics
◦ Number of page views◦ Geographic Locations