Adv 420 final_presentation
10
2013 Digital Media Campaign for Motorola Brooke Martens
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Final Presentation for Motorola
Transcript of Adv 420 final_presentation
2013 Digital Media Campaign for Motorola
Brooke Martens
Problem Lost sales after release of iPhone Android market took toll Need to reach market
Big Idea
“The First Original”
Efforts on Facebook
Efforts on Twitter
Efforts on Other Social Media Sites
Mobile Marketing
Viral Video
Budget
$2,000,000
Results
SALESBUZZ
MARKET SHARE
INCREASE
