7 Social Media Trends for 2012

Presented by: Kathleen Hessert

Footprint

Shadow

Legacy

© 2011 BuzzManager, Inc All Rights Reserved

Attention vs

Attraction


Find Listen Engage Lead


Listen for and act on business intelligence


Investigator: Be broadly aware of what’s being said & its priority,

who’s saying it & where.

Coach: Take information to appropriate personnel & perpetuate deeper

understanding of business intelligence across departments

encouraging others to use the data effectively & incorporate into decision-making

where appropriate.

Spokesperson: Through listening first, find creative ways to take your message

to the public where they’re talking; crafting authentic messages that

recognize & respect their interests & perspective.

Wizard: Develop ways to turn intelligence from word of mouth (social media)

conversations into solutions for challenges & find innovative ways to leverage positive

information for the organization.

Firefighter: Look for signs of problems brewing for PR, marketing,

customer service etc. to stomp out before there’s a crisis.


Influence becomes “social proof”

Social TV endorses engagement

Geolocation & checkins become cool

Buzz grows & listening gets aligned

Community goes hyperlocal

Mainstream media declines while social skyrockets

Mobile payments become effortless



15,662 followers Critical importance

History f sentiment

Archive of recent posts

Engagement built into programming

Increased Impact

Broadens audiences


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Ease of use doesn’t equals ease of abuse

Kathleen Hessert

Founder & CEO

BuzzManager, Inc

www.buzzmgr.com

704.541.5942

@kathleenhessert Twitter, Linkedin, Google+

[email protected]

7 Social Media Trends for 2012

Business

Transcript of 7 Social Media Trends for 2012