Social Media Trends 2014
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Transcript of Social Media Trends 2014
![Page 1: Social Media Trends 2014](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a328ca1a28ab71398b5fdb/html5/thumbnails/1.jpg)
Welcome!
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Agenda
• Introductory Comments!
• Social Media Overview!
• 5 Social Media Trends for 2014 !
• Time-Saving Tools and Resources
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• Introduct!
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• 4:15-4:30 Questions and Answers, Evaluations
� A word about my background... �
Karen Kefauver �•Social Media Consultant �• Sports/Travel Writer�
•www.karenkefauver.com�
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Social Media Overview • Biggest Players in Social Media Field:!
• Facebook!
• Twitter!
• LinkedIn!
• Google+!
• You Tube (Google)!
• Pinterest!
• Instragram (Facebook)!
• Snapchat
![Page 5: Social Media Trends 2014](https://reader031.fdocuments.us/reader031/viewer/2022030211/58a328ca1a28ab71398b5fdb/html5/thumbnails/5.jpg)
Why bother?
• Include photos in almost every Facebook post! !
• Twitter is a link economy - nearly all Tweets have links!!
• CROP Pictures!!
• Shoot Videos 1-2 minutes
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Benefits
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Worldwide
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Facebook Stats
• Worldwide, there are over 1.19 billion active Facebook users. (Source: Facebook) !
• 3 Primary Ways to be on Facebook: Personal, Business and Groups!
• Age 25 to 34, at 29.7% of users, is the most common age demographic!
• 45 percent of U.S. seniors who use the Internet are on Facebook; strongest 2013 growth for ages 65+
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Facebook Personal
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Facebook Business
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Twitter Stats
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• Twitter - 500 million users/218 million active users!
• Only 1 type of profile on Twitter; may be used for personal or business
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LinkedIn Stats
• LinkedIn 200+ million members !
• LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.!
• 2 ways to be on LinkedIn: personal and company profiles
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Google+ Stats
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• Google+ 150+ million users!
• 2 ways to be on Google Plus: personal and biz profiles
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• Fastest growing: 140.5+ million!
• Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. !
• 2 ways to be on Pinterest: personal and business profiles
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You Tube Stats
• 800M unique users visit YouTube/month !
• Over 3 billion videos are viewed a day!
• YouTube's demographic is broad: 18-54 years old!
• Businesses or individuals can have “Channels”, nonprofits have some special options
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Instagram!
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Driscoll’s Website
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Driscoll’s Facebook Biz
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Driscoll’s Twitter
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Driscoll’s You Tube
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Driscoll’s Instragam
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Driscoll’s Pinterest
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Santa Cruz County Web
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Santa Cruz County FB
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Santa Cruz County Twitter
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Santa Cruz County You Tube
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5 Social Media Trends
!
• 1. Social Media Is a Necessity; Pay to Play!
• 2. Google Plus Expands!
• 3. Continued Emphasis on Photos and Video!
• 4. LinkedIn Continues as Major Business Network!
• 5. Mobile is a Must
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1. Social Media; Necessity
• Growth: Facebook ads over the last year; however Twitter have now joined the social network advertising and I’m sure Pinterest and Google+ will follow suit.!
• Marketers will be more accountable for ROI than ever before!
• What metrics can marketers track to make sure their content strategy is headed in the right direction?: www.marketingprofs.com/articles/2014/12375/is-your-content-marketing-a-failure-these-five-metrics-can-tell-you#ixzz2rgGv33TS!
• Resource for Learning Ad Options on Facebook: www.facebook.com/business/resources
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2. Google Plus!
!
• It's becoming harder and harder to ignore Google+, the search giant's social network, Gupta said. !
• Recent news: Google redesigned YouTube's comment section and now requires users to have a Google+ account or a YouTube channel to comment. !
• Confirmed that it now has more than 300 million monthly active users.
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Example Google+ Boardwalk
BoardwalkBoardwalk
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3. Photos/Videos!
• Why the rise in images? !
• Many people learn visually, so images are the best way for them to process new information. !
• Ease with which photos and videos can be optimized on mobile devices.!
• Video now accounts for 90% of all Internet traffic and 50% of mobile traffic. !
• Search engines reflect this shift, with Google highlighting image search results to the top of the page. !
• To attract consumer attention, you need to integrate visuals
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Example: Biz Video!
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• Having video on your website, Facebook or other social networks help boost the SEO of your sites!
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4. Trend: LinkedIn
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5. Mobile Is a Must
• Mobile traffic is increasingly important in business marketing. !
• 28% of website traffic now originates from mobile devices, and that number is only predicted to grow in 2014 - (Walker Sands Quarterly Mobile Traffic Report)!
• That means creating a separate mobile version or investing in responsive web design!
• Invest in mobile-centered marketing initiatives. For example, mobile geo-targeting, which allows companies to send relevant messages based on their location
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Karen’s Mobile Phone Site
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• Designed by Eric Bloom of Mobile MarCom
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Trend Resource Articles• http://smallbiztrends.com/2013/12/marketing-
predictions-2014.html!
• http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/!
• http://www.informationweek.com/software/social/5-top-social-media-trends-for-2014/d/d-id/899805!
• http://socialmediatoday.com/gloople/2002116/7-hot-predictions-social-media-2014!
• http://mashable.com/2013/12/26/content-marketing-2014/
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Trend Summary• 1. Social Media Is a Necessity; Pay to Play!
• 2. Google Plus is a Major Player!
• 3. Continued Emphasis on Photos and Video!
• 4. LinkedIn Continues as Major Business Player!
• 5. Mobile is a Must
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Promote Social Sites
• Your website!
• Your business cards!
• Your storefront window!
• Your front desk!
• Print advertisements!
• Email signature!
• Newsletter, blog, other social media networks
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• Hubspot: http://www.hubspot.com!
• Mashable: Social media and tips, http://mashable.com!
• Smartbrief: https://www.smartbrief.com!
• Social Media Examiner: http://www.socialmediaexaminer.com!
• Social Media Today: http://socialmediatoday.com!
• Techcrunch: http://techcrunch.com!
• New York Times Tech Blog: http://bits.blogs.nytimes.com
Favorite Social Sites
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Resources - After the Talk
• Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business!
• Karen’s Slideshare business page: www.slideshare.net/KarenKefauver