11Social Media Trends

Lay-out inspired by Tableau

Market Developments

Economy: Globalization, Customer focus, Cost

reduction, faster time to market, changing

business model

Industry drivers: Smart metering, mobile

data traffic, sustainability

Changing buying patterns: Capex > Opex, IT > Business, IT as enabler, focus on core

Total-Cost-of-Ownership

Time-To-Information

Return-On-Intelligence

11 TrendsSocial seems to be everywhere, everywhere besides in the enterprise. These 11 trends will show you what is happening to your enterprise in the upcoming years and how you can apply it to initiate cost reductions, increase innovation, increase customer satisfaction and enable top line growth.

What will the future bring?

Consumers not only share what they might think, but also what they actually do. It is the unique opportunity to link intent with actions. With the data on Twitter it is now proven to predict stock markets 3-5 days upfront, so why not use it to predict your customers wants, needs and how they will behave and improve your products and services pro-actively.

1Social Data is the New Oil

Social is not something to be added at the end on top, it is a design principle that should be taken into account from the beginning of the design. If you start designing your processes and applications as social by default you’ll see that solutions are likely to become more flexible and connected. It will create more value than in the traditional silo approach and it will help to connect the dots between people, processes and systems.

2Social Designed

Having other people to share your content is a painful activity, especially since a user has to make the decision if he wants to share the content. Every decision moment is an opt-out opportunity. Frictionless sharing lets the user share content without having to make the decision. The main challenge now is: what is the meaningful interaction that creates enough value to be worth sharing.

3Frictionless Sharing

With the growth of the social graph there is the opportunity to hyper personalize everything. It offers the right content for the right person on the right time on the right device in the right context. It personalizes without explicitly asking input from the user, it is based on the input the user already shared via other (social) channels. There is no single version of truth, it is your version of truth, for that specific moment, for that specific context on that specific device.

4Hyper Personalization

If the product is free, then you are the product. And the more data you provide, the easier it is to market you. The freemium model is supported no longer by ads, but by you providing your data. This data can then be sold and used by other parties. This might be the year that the first hotel room is sold for 0 Euros + privacy.

5Privacy as a Currency

The rise of social has a negative effect to those who are not participating or are not able to participate. Not participating can lead to being less connected, being less up to date and also less benefiting from any advantages created or given out on social media platforms. If you are not on Facebook, do you really exist?

6Social Divide

Eighty percent of knowledge work is about collaboration and knowledge sharing, while the activity that is keep getting optimized is business processes (which is just seven percent of the work). Enterprise social networks enables organizations to reap the benefits and improve innovation, decrease costs and also drive top line growth.

7Enterprise Social Networking

Your government gives you a passport, however who provides your online passport? Facebook introduced Facebook Connect an easy way to login on sites and applications via your Facebook ID. Google introduces Google+ and tried to enforce a real name strategy to make identification easier. Twitter is just working at the sideline, making their @handles one of the default identifiers that also allow anonymity.

8The War for Identity

Employees are struggling to get access to social media. For this the need is to create easy governance models with which can enable the Business. However often it seems like Business comes from Mars and IT from Venus. Aligning both parties (for example via social media governance instead of total lockdown) is a first step.

9Business & IT in Therapy

Social media was a gold rush in the past five years. The next 3 years it will be about consolidation. Consolidation will come from the ‘old’ and ‘traditional’ players in for example the WCM market, though also from the new pure social players that will acquire other pure social players. The market is mature as soon as a traditional player is bought by a pure player.

10Consolidation

Relations are not just between humans anymore, with the arrival of smart sensors, ubiquitous connectivity and social graphs it is easy to become friends with your vending machine. Your vending machine will let you know when you are near him (or one of his friends) and ask you to drop by to get your favorite drinks. Or your car will share his latest information with you online, via his own portal. The connected world has become more connected.

11Friending your vending machine

Capgemini

@rickmansrick.mans@capgemini.comdontmindrick.com

By Rick Mans