The 5 deadly sins schools commit on twitter and how to avoid them
7 Deadly Sins You Commit Online But Would Never in the Branch
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Transcript of 7 Deadly Sins You Commit Online But Would Never in the Branch
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Seven Sins You Commit Online — But Would Never in the Branch
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Laurie McLachlan
VP of Marketing
Bottomline Technologies
Michelle Brown
Director of Marketing
ZAG Interactive
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Featu
res
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INACCESSABILITY
1
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COMPLEXITY
2
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Source:
Change Sciences
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ABSENCE
3
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DIFFICULTY
4
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BAIT & SWITCH
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REPETITION
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NEGLECT
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Leaving an interested prospect in
the middle of a conversation
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