6 - Making Information Pay 2011 -- SOLOMON, MADI (Pearson)
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"Smart Content: The Importance of Semantics in Publishing"The way we organize our information is shifting from the book-centric table of contents or bibliographic citations to a more dynamic approach that directs us to content that may never have been initially intended, or previously encountered.Smart content is content that is equipped with structured data that allows it to soar across domains, user groups, profiles, and knowledge maps to reach readers in non-linear ways. Through the guidance of taxonomies and the exploitation of classifications, smart content no longer waits for the wisdom of the reader, but seeks the most appropriate reader for its content.This presentation explores how semantics and reliable metadata act as agents to broker such relationships.
Transcript of 6 - Making Information Pay 2011 -- SOLOMON, MADI (Pearson)
- 1. Smart Content: the importance of semantics in publishingBISGMaking Information Pay2011May 5, 2011Madi SolomonPearson plc
2. Madi Weland Solomon:semantically enabledProfessional Professional Personal infoExperience AssociationsPearson plc, Director, BISG Rights CommitteeResidence: London, UKContent StandardsISKO-UK FOCALFamilyIndependent Consultant FIAT/IFTAhusbanddaughterWalt Disney Company, Chair of the AMIA Metadata dogCorporate Nomenclature Joint SubcommitteeTaxonomistInterests LOC Moving ImageVisual Art contemporary artGetty Research Institute Collections (MIC):Playing Musical instrumentsProject Associate, Standards Cataloging and Metadatapiano& Vocabularies Working Group & Speakersguitar Bureau banjoEli Broad Art Foundation, drumsCuratorial Assistant Contributor to ISAN Best harp Practices for Audio VisualWriting Worksshort stories3 Tech Hub: Book to Tablet, April 13, 2011 3. Agenda Its about metadata4 Tech Hub: Book to Tablet, April 13, 2011 4. MetamediaThe effects of technology on consciousness:our relationship with organisations and dataCoined by McLuhan, Marshall(Understanding Media: The Extensions ofMan, 1964) metamedia refers to the newrelationships between form and content inthe development of new technologies andnew media5Tech Hub: Book to Tablet, April 13, 2011 5. Metadata as information:Collective shifts in our perception of knowledge6 Tech Hub: Book to Tablet, April 13, 2011 6. Media Evolution atDynamic eBooks Flash eBooks HTML eBooks Books7 Tech Hub: Book to Tablet, April 13, 2011 7. iPad appDK Travel Guides8 Tech Hub: Book to Tablet, April 13, 2011 8. Smart Content9 Tech Hub: Book to Tablet, April 13, 2011 9. Smart Content Has good metadata (not lots) fit for purpose Uses classifications to provide context and aid discoverability Is structured making it suitable for in-depth analytics Enables semantic technologies to cross reference and cross pollinate it with other kinds of content10 Tech Hub: Book to Tablet, April 13, 2011 10. What does Smart Content do?Forges conceptual relationshipsIt finds you11 Tech Hub: Book to Tablet, April 13, 2011 11. Transforming the way we do business semantic technologies for content creationPearson Ed Science Ontology Project Use concept extracting tools Auto categorise (baseline) Leverage and exploit existing taxonomies (DBpedia) Groom data in shareable ontology Auto-tag assets12 Tech Hub: Book to Tablet, April 13, 2011 12. Entity Relationshipsusing RDF and SKOS Between classes ofthingsEducationalSubject/Discipline Standard (Science) Between entityassociationsBetween concepts Learning Objectives Learner Level Permissions of Use 13 Tech Hub: Book to Tablet, April 13, 2011 13. 14 Tech Hub: Book to Tablet, April 13, 2011 14. 15 Tech Hub: Book to Tablet, April 13, 2011 15. Why do we need it?massive data centres16 Tech Hub: Book to Tablet, April 13, 2011 16. 17 Tech Hub: Book to Tablet, April 13, 2011 17. Structured semanticsmakes your content smart Metadata: objectClassification: context Identification / Authentication Process intelligent searches Instantiation through a classification system Access and Usage Relate language to information objects Provide inferred meaning through context 18 Tech Hub: Book to Tablet, April 13, 2011 18. Whats the ROI? Metadata is expensive Automated workflows & efficiencies Permissions and rights clearances- non manual Findability, discovery (no more bookstores) Enables faster business responsiveness Multi channel product development (standards) Manages modularity Allows sophisticated applications to build on it Information Lifecycle Management (storage) Agility for new product models19 Tech Hub: Book to Tablet, April 13, 2011 19. First steps: how to get started1. Get your house in order2. Baseline metadata modelRapid prototypes what needs automating? what needs streamlining? what needs accelerating?Image source: Baseline Consulting: http://www.baseline-consulting.com/20 Tech Hub: Book to Tablet, April 13, 2011 20. new contentnew business modelsWhole Books Units to clear Micro contentBundles / Packages / Modules Number of downloadsProduct Platforms Number of uses Suppt / Enhanced Materials Royalty free contracts Customized Content Blanket subscription baseLearning ObjectsLearning Systems & Software Ubiquitous distribution rights On-line toolsDerivative WorksGames21 Tech Hub: Book to Tablet, April 13, 2011 21. The Big ShiftFrom PUSHTo PULLStable environmentsDynamic EnvironmentsKnowledge Stocks New Knowledge FlowsKnowledge CaptureExplicit KnowledgeKnowledge CreationTransactions Tacit KnowledgeZero Sum Positive SumScalable efficiencyScalable peer sharing Source: John Seely Brown Co-Chairman / Visiting Scholar Deloitte Center for the Edge / USC22 Tech Hub: Book to Tablet, April 13, 2011 22. Future State: Convergence23 Tech Hub: Book to Tablet, April 13, 2011 23. ThankyouContent is no longer a scarcity, attention [email protected]
