39 solutions presentation
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39 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions aims at providing a revolutionary thought process that will positively impact the way firms do business and create value. We partner with our clients and work closely with them to create success stories. We believe in winning together: With You. For Success.
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Transcript of 39 solutions presentation
39 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions aims at providing a revolutionary thought process that will positively impact the way firms do business and create value.
We partner with our clients and work closely with them to create success stories. We believe in winning together: With You. For Success.
A sound strategy and a strong brand are tools that enable companies to gain a sustainable competitive advantage. 39 Solutions was formed because strategy management and brand insights are both a science and an art.
Firms will not always have the skills, network, resources and time to create, implement, sustain, and improve strategies and their brand. A neutral perspective is also able to deliver effectively.
Core values: Core values are the organization’s guiding light. They are incorruptible.
Pursue Excellence Encourage initiatives and continuous improvement Nurture Relationships Profit and growth, but from work that benefits humanity
Core purpose: Raison d'être - To partner with clients and help them in achieving success. Winning together
NEED FOR EXISTENCE
OUR TEAM
FOUNDER & MD, 39 solutions Mr. Basesh Gala, FRM, CFAMBA in Strategy and Financial Risk Management (Gold Medalist) from Fisher College of Business
Mr. Geoffrey M. Kistruck, PhDCintas Chair of Entrepreneurship, Miami UniversityRon Binns Chair in Entrepreneurship,Schulich School of Business, New York University.
Ms. Nancy Dadas, MBA, Fisher College of BusinessMarketing Associate at Nestlé, USAEx- Business Analyst, Deloitte ConsultingEx- Account Executive, Brokaw Inc
OUR TEAM
Mr. Marc AnkermanProfessor at Fisher College OSU, Principal of Case-Chosen Candidates LLC, President of Ankerman Training Solutions
Ms. Cecilia ShiromaProduct Manager, Citi BankAssociate Scientist - Innovation PR&D, Research Assistant, The Ohio State University
Ms. Michelle ChoiManager, eBusiness Strategy at Thermo Fisher Scientific, Sr. Associate, Graduate Leadership Development Program, Thermo Fisher ScientificResearch Assistant, University of Texas
OUR SERVICES
STRATEGIC MANAGEMENT
•We help clients with their vision, mission and goals. We assist in creating actionable strategies that result in sustainable competitive edge.
RESEARCH & ANALYTICS
•We strive to produce research that is not only accurate and timely but also insightful, informed and thought provoking. We specialize in employee, customer and market research.
BRAND INSIGHTS
•We assist clients in forming an integrated marketing roadmap. We also evaluate and quantify brand strength and create solutions to continuously leverage and improve brand impact.
INVESTMENT SOLUTIONS
•We identify investment opportunities for individuals, groups and firms that are most likely to reward returns at optimal risk level.
VIJAY- BLISS
Vijay Laxmi Bliss is the coming together of luxury and convenience. It is the perfect home that allows you to enjoy every facet of life.
Number of Apartments: 66
LOCATION ANALYSIS REPORT
It evaluates the potential opportunity for a specific site and forecast of sales potential.
Airport: 10 Mins. drive from International Airport. Railway: 3 Mins. walking distance from Jogeshwari Railway: 10 Mins. walking distance from Andheri Railway: 10 Mins. walking distance from Goregaon Metro Station: 2 kms distance from JVLR Bus Depot: Walkable distance from Majas Best Bus depot Petrol Pump: 500 mtrs. Hospital: 10 Mins. Drive from Seven Hills Hospital ,Holi Spirit. Shopping Mall : 5 Mins drive from Oberoi Mall Exhibition Centre: Walkable distance. Jogeshwari Vikroli Link Road: 500 mtrs. Western Express Highway: 500 mtrs. Schools: Canocca, St. Xavier’s, Holy Family, Arnold High School, Ryan International College: Tolani college
LOCATION ANALYSIS REPORT
COMPETATIVE ANALYSIS REPORT
USP OF PROJECT
The factor or consideration presented by a seller as the reason that project is different from and better than that of the competition.
Only developer who provides 1 and 1.5 BHK in the surrounding area Quality property Lowest base rate Minimum Loading Lowest car parking charges French windows Anti-skid designer vitrified tiles in the washrooms Granite kitchen platform Piped gas fitting, both in kitchen and bathrooms for geysers High tech fire-fighting system
MARKETING MIX
SEGMANTATION
Segment Affordability
Theme:
Independence
Power workers
Pride & Happiness
Convenience - Work Life Balance
CUSTOMER PROFILING
ST Investor - exit within 12
months of completionPower Couple - working and
ambitious
Nuclear family – nearby
Upper Management individual / Corporate
Asset Investor cum Rentor
STRATEGY
Buzz creation
Local impact
Continuous hammering - with POC and price increase
Testing:
First try
Cost per call, walking and conversion
ROI
MARKETING BUDGETING
Sale Area 63030 Sq. ft
Price consideration 12500
Total Sale Rs. 787,875,000.00
Marketing Budge 10%
Marketing Budget Rs. 78,787,500.00
BUDGET DISTRIBUTION
Percentage of Sale Year 1 Year 2 Year 3
Marketing Budget 45% 30% 25%
Sale pace 35% 25% 40%
INVESTOR ACTIVITY
Past Network
Local Subject matter experts
Broker network
Discount: 10%
Forecasting Year 1, Year 2, Year 3
15%, 0%, 0%
REFERRAL PROGRAM
Referral program:
Existing customers preference
Referral incentive
Discount: 5%
Forecasting: upto 5 flats
BROKER ACTIVATION
Referral incentive
Preliminary forecasting: upto 5 flats
Discount: 5%
Slab based incentive start with 2% - 5%
Forecasting Year 1, Year 2, Year 3
10%, 5%, 10%
CORPORATE TIE-UPS
Identify corporate houses
Discount: 10%
Forecasting Year 1, Year 2, Year 3
0%, 0%, 5%
CORPORATE BUZZ
Events
Leaflets
Brochures
Forecasting Year 1, Year 2, Year 3
3%, 0%, 3%
TRADITIONAL MEDIA
Mumbai Mirror
Engagement
Mint
Costing 30 – 5o lac initially
EVENTS & EXHIBITION
Times of India
Hindustan times
MCHI
Key channels:
Low cost visibilitybranding
Costing 2 – 5 lac initially
RADIO
Target:
Capture travelling office goers
Costing: As per requirement
PUBLIC RELATION
Target:
To create buzz in media
Build trust
Branding
Corporate branding
Costing: As per requirement
HOARDINGS
Target:
Visibility
Branding
Target flyers
Airport
Costing: As per requirement
OFFLINE ASSOCIATION
Target:
All banks and their portals
festivals local events
Costing: As per requirement
ONLINE ASSOCIATION
Target:
99 acres
Magic bricks
Common floor
Festivals local events
Costing: As per requirement
ONLINE BROKING
Target:
India Homes
Prop Tiger
All check deals
Costing: As per requirement
ORM & Content management
Target:
Branding
Engagement
Costing: As per requirement
Website Development
Dedicated for information and professionalism
Costing: As per requirement
Adwords & PPC
Target:
Sale oriented
Traffic creation
Costing: As per requirement
Social Media
Target:
Youtube
Engagement & Brand
Costing: As per requirement
THANK YOU
Email : [email protected], Telephone : 022 238 56831 Address : 39 Solutions, Ground Floor, Pitru chhaya building, 6 Sleater road, 1st cross lane, Grant Road (W), Mumbai- 400
007
